If you are thinking of advertising on traditional television, you might want to think a bit more. Traditional TV viewers are changing their behavior. The Washington Post reports this week: Traditional television watching is declining faster than ever as streaming services become a mainstream feature in American homes, according to new research by Nielsen. Adults watched an average of four hours and 51 minutes of…

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Dial specializes in graphic design, advertising and online marketing Access Publishing’s graphic designer DuPree Dial was recently promoted to be the company’s art director. “It’s a title that reflects her growing role at the company,” says Scott Brennan, CEO of Access Publishing. Since joining Access Publishing in June 2014, Dial has successfully completed the design and layout of several of the company’s publications. Dial is…

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Where did all my Yelp reviews go? 10 reasons why Yelp filtered your review We occasionally get calls from businesses having problems with Yelp reviews in San Luis Obispo County. “Where did all my Yelp reviews go?” is a common question. Yelp’s goal is to create a good user experience with honest evaluations of local businesses to help consumers make informed buying decisions. Like all…

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Job Title: Writer, Reporter, Copy Editor Access Publishing is seeking an applicant to fill the position of Writer, Reporter & Copy Editor. This position is responsible for reporting, writing and copy editing for our business clients. This includes writing blogs, web content, marketing pieces, newsletters, press releases and more. In addition to writing for clients, about half of this position’s time will be filled with…

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Local directory connecting consumers and businesses for two decades Access Publishing completed distribution of its local business directory this month to the 82,207 residents and businesses of Paso Robles, Atascadero, Templeton and surrounding areas. North County Access is a leading source of local business information to help consumers make buying decisions. In addition to the print edition that is delivered every year,  the website northcountyaccess.com gets thousands of…

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Company making successful transition from print to online media Access Publishing, a Paso Robles-based marketing and advertising company and owner of this newspaper, announced the launch of several new local business websites. The websites were built by Access Publishing for its clients and include over 50 businesses and organizations in San Luis Obispo County. The new websites were built for, among others, North County Moving of Paso…

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For almost 100 years, local yellow pages have been a mainstay of advertising for small businesses. With the rise of online search engines like Google, business owners should be asking themselves if traditional print phone book advertising is still valuable. “Yellow pages are still an important part of a balanced marketing strategy,” says Scott Brennan, CEO of Access Publishing, a Paso Robles-based advertising and marketing firm that produces the…

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For the first time in history, businesses spent more money advertising online than on broadcast television thanks to sharp growth in mobile and digital video ads, the Associated Press reports this week. According to a report from the Interactive Advertising Bureau, in 2013, Internet advertising revenue rose 17 percent to a record $42.8 billion. Broadcast television advertising, in comparison, was $40.1 billion in 2013. Mobile…

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Google Authorship photos disappear In the last couple days Google changed how search engine results display photos in Google Authorship. They no longer appear for many search queries. Here is a question posted to the Google Products forum: “My Google Authorship Photo Disappeared: Hi guys, I have read and done everything under the sun. But my photo recently disappeared from Google Serps. I have even changed…

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Internet marketing specialist is newest member of local advertising and marketing company Scott Brennan, CEO of Access Publishing, hired Noah Cryns recently as the newest member of his growing team. Cryns, an Internet Marketing Specialist, moved to Paso Robles one year ago and brings along extensive experience gained over the past decade working with leading design firms across the United States. “Noah is a welcome…

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