Archive for Local Search’ Category

Native advertising is an excellent new marketing strategy
Dec

17

2016

Native advertising is an excellent new marketing strategy

Customer engagement increases with content that reads like editorial –Native advertising is sponsored content that is designed to look and feel like the content around it in a publication. It’s a popular advertising choice available in national media like the New York Times, Wall Street Journal and USA Today. Locally, native advertising is available from Access Publishing. Sponsored content is designed to blend in with editorial content. Examples…

Read More

Speaker Beth Brennan
Oct

4

2016

Slide show from Google Seminar

In case you missed it, or wanted to make a few more notes, here are the slides from our recent Google Seminar Access Publishing hosted a complimentary Google Seminar to help local businesses and organizations improve their online marketing presence. Beth Brennan, an online marketing expert with Access Publishing, addressed more than 40 attendees about SEO – Search Engine Optimization. The seminar was Friday, Sept. 30…

Read More


Aug

21

2016

Seminars hosted for businesses on media exposure and online marketing

  Access Publishing is offering two business seminars this month in Paso Robles. Newspaper Editor Skye Ravy will present at a Press Release Seminar and Internet marketing expert Beth Brennan will present a Google Seminar. Get more media exposure Learn how to effectively write and submit a press release from speaker Skye Ravy, managing editor of the Paso Robles Daily News, A-Town Daily News &…

Read More

Allegations of overfed fish lead to bad Yelp review and $1 million lawsuit
Jun

2

2016

Allegations of overfed fish lead to bad Yelp review and $1 million lawsuit

Texas Couple Was Exercising Right to Free Speech; Suit Should Be Dismissed, Public Citizen Tells Texas Court A lawsuit against a Texas couple who criticized a Dallas pet-sitting business on Yelp and in interviews about being sued should be dismissed because the couple was exercising the right to free speech, Public Citizen told a district court today. In suing the couple, Plano residents Robert and…

Read More

Social media marketing seminar hosted June 28
May

23

2016

Social media marketing seminar hosted June 28

Access Publishing hosts Social Media Seminar –Do I really need to market my business using social media? What platforms should I use to reach customers? How do I create asocial media strategy for my business? Learn the answer to all these questions and more with Access Publishing’s Social Media Seminar. The seminar will be hosted by Paso Robles Daily News Managing Editor Skye Ravy. She will…

Read More

How to make local SEO work for your business
Apr

28

2016

How to make local SEO work for your business

Why should you care about search engine optimization? Well, if you are in business, you want customers to find you online. Did you know that 97-percent of Americans use the internet to search for local businesses. Search engine optimization, or SEO, is a fancy term for getting your business to rank higher in Google search results. Have you heard the joke? “Where is the best…

Read More

Get more out of Google Analytics
Apr

5

2016

Get more out of Google Analytics

Access Publishing CEO Scott Brennan spoke today at the Wine Industry Marketing Collaboration group at Panolivo Restaurant. He gave a presentation on “An Introduction to Google Analytics.” “It was a pleasure to meet with so many wine industry marketing coordinators,” Brennan says. “They were all engaged and interested in how to make the most of their Internet marketing. I really appreciated the opportunity.” The group…

Read More

Presentation slides: Rank in Google search
Mar

18

2016

Presentation slides: Rank in Google search

Here are the slides from the presentation “Learn 5 keys to ranking in Google search results” delivered by Beth Brennan to the Paso Robles Chamber of Commerce Women in Business luncheon on Friday, March 18 at noon at the Paso Robles Inn Ballroom.    

Speaker Beth Brennan
Mar

17

2016

Learn 5 keys to ranking in Google search results

Women in Business hosting search engine optimization expert The Paso Robles Chamber of Commerce Women in Business is hosting a luncheon on how to rank higher in Google search results for keywords important to your business or organization. Guest speaker Beth Brennan, a local expert in online marketing, will discuss “The 5 Keys to Ranking in Google Search Results.” She and her team at Access…

Read More

Expect to see more page views than visitors, because many people will go to more than one page.
Jan

4

2016

What is a page view?

Access Publishing helps over 100 local businesses with online marketing and search engine optimization. For each client we create custom reports to help them track the success of their website. The generated reports show how many page views and visitors the website has had over the previous month. The reports may be generated by Google Analytics or WordPress Jetpack. What is a ‘page view’? A…

Read More


Page 1 of 3123