Archive for News’ Category

Businesses: Reach new customers in Cambria
Mar

23

2017

Businesses: Reach new customers in Cambria

Your Cambria Phone Book deadline is May 30 Access Publishing, the parent company of the Paso Robles Daily News, is producing the 2017 edition of Your Cambria Phone Book. It’s the only local, family-owned directory serving Cambria, Harmony, San Simeon and the North Coast of San Luis Obispo County. Over 6,000 copies of the new Cambria Phone book will be delivered to every home, apartment,…

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Businesses: Reach more customers in Templeton
Feb

8

2017

Businesses: Reach more customers in Templeton

Advertise in the Templeton Community Guide The Templeton Chamber of Commerce and Templeton Community Service District are combining efforts with Access Publishing to produce the fall edition of the Templeton Community Guide. Deadline for advertising is Feb. 24. The guide is published twice a year with a spring/summer edition in March and a fall/winter edition in October. It serves as the town’s activity guide, with parks and recreation information;…

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Spring is coming and so are tourists – It’s time to advertise
Jan

27

2017

Spring is coming and so are tourists – It’s time to advertise

Tourist spending in San Luis Obispo County grows to $1.58 billion Springtime is coming to the Central Coast and so are the tourists. According to a recent report from Visit SLO CAL, tourists spend more than 1.58 billion in San Luis Obispo County. “Now is the best time to set up your business for a successful 2017 by directing your marketing to tourists,” says Scott…

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Advertise in new Templeton Map
Jan

4

2017

Advertise in new Templeton Map

Templeton Map advertising deadline is Jan. 16 Access Publishing recently updated a new map of Templeton, Calif. It will be published with supporting advertisers at the end of this month. “The map is a cleaner and more complete update of previous maps we have published in our annual business directory North County Access,” says Scott Brennan, CEO of Access Publishing. The Templeton map is posted…

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Native advertising is an excellent new marketing strategy
Dec

17

2016

Native advertising is an excellent new marketing strategy

Customer engagement increases with content that reads like editorial –Native advertising is sponsored content that is designed to look and feel like the content around it in a publication. It’s a popular advertising choice available in national media like the New York Times, Wall Street Journal and USA Today. Locally, native advertising is available from Access Publishing. Sponsored content is designed to blend in with editorial content. Examples…

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Businesses: Reach new customers around Lake Nacimiento
Nov

14

2016

Businesses: Reach new customers around Lake Nacimiento

Heritage Ranch and Oak Shores directories being published –Access Publishing is getting ready to print two niche business directories serving the exclusive, gated communities of Heritage Ranch and Oak Shores at Lake Nacimiento, CA. The Heritage Ranch Directory and Oak Shores Directory both include a business directory, white page listings of residents, maps and important community information. The annual books connect residents to businesses who offer…

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Tips for creating an effective online display ad
Oct

24

2016

Tips for creating an effective online display ad

Simplicity is key to online ad success The success of an online display ad campaign like any marketing plan comes down to return on investment, or ROI. How do you measure ROI? One common metric for online display ads is called the “click-through-rate,” or CTR. How many people clicked your ad after seeing it? We have found that the highest click-through-rates can be attributed to…

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Speaker Skye Ravy
Sep

30

2016

Slideshow from Press Release Seminar

Access Publishing sponsored a business seminar Sept. 27, 2016, showing local businesses and organization how to get more exposure from the media. The Press Release Seminar showed how to effectively write and submit a press release. It was hosted by speaker Skye Ravy, managing editor of the Paso Robles Daily News, A-Town Daily News & the San Luis Obispo County Visitors Guide. The secrets of a press release:…

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North County Access getting ready to print
Aug

22

2016

North County Access getting ready to print

Diversify marketing budget with print and online For almost 100 years, phone books have been a mainstay of advertising for small businesses. With the rise of online search engines like Google, business owners should be asking themselves if traditional print phone book advertising is still valuable. “Local phone books are still an important part of a balanced marketing strategy,” says Scott Brennan, CEO of Access Publishing, a Paso Robles-based…

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Aug

21

2016

Seminars hosted for businesses on media exposure and online marketing

  Access Publishing is offering two business seminars this month in Paso Robles. Newspaper Editor Skye Ravy will present at a Press Release Seminar and Internet marketing expert Beth Brennan will present a Google Seminar. Get more media exposure Learn how to effectively write and submit a press release from speaker Skye Ravy, managing editor of the Paso Robles Daily News, A-Town Daily News &…

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