Archive for SEO’ Category


Aug

21

2016

Seminars hosted for businesses on media exposure and online marketing

  Access Publishing is offering two business seminars this month in Paso Robles. Newspaper Editor Skye Ravy will present at a Press Release Seminar and Internet marketing expert Beth Brennan will present a Google Seminar. Get more media exposure Learn how to effectively write and submit a press release from speaker Skye Ravy, managing editor of the Paso Robles Daily News, A-Town Daily News &…

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Access Publishing hosts Social Media Seminar
Jun

28

2016

Access Publishing hosts Social Media Seminar

Access Publishing hosted a Social Media Seminar today for local business people in Paso Robles. See the slide show above for the outline of the presentation. The seminar was lead by Paso Robles Daily News Managing Editor Skye Ravy. She shared the secrets to social media success.  The seminar covered the following topics: • What types of businesses benefit from social media marketing • Why businesses need…

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Social media marketing seminar hosted June 28
May

23

2016

Social media marketing seminar hosted June 28

Access Publishing hosts Social Media Seminar –Do I really need to market my business using social media? What platforms should I use to reach customers? How do I create asocial media strategy for my business? Learn the answer to all these questions and more with Access Publishing’s Social Media Seminar. The seminar will be hosted by Paso Robles Daily News Managing Editor Skye Ravy. She will…

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How to make local SEO work for your business
Apr

28

2016

How to make local SEO work for your business

Why should you care about search engine optimization? Well, if you are in business, you want customers to find you online. Did you know that 97-percent of Americans use the internet to search for local businesses. Search engine optimization, or SEO, is a fancy term for getting your business to rank higher in Google search results. Have you heard the joke? “Where is the best…

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Presentation slides: Rank in Google search
Mar

18

2016

Presentation slides: Rank in Google search

Here are the slides from the presentation “Learn 5 keys to ranking in Google search results” delivered by Beth Brennan to the Paso Robles Chamber of Commerce Women in Business luncheon on Friday, March 18 at noon at the Paso Robles Inn Ballroom.    

Speaker Beth Brennan
Mar

17

2016

Learn 5 keys to ranking in Google search results

Women in Business hosting search engine optimization expert The Paso Robles Chamber of Commerce Women in Business is hosting a luncheon on how to rank higher in Google search results for keywords important to your business or organization. Guest speaker Beth Brennan, a local expert in online marketing, will discuss “The 5 Keys to Ranking in Google Search Results.” She and her team at Access…

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Expect to see more page views than visitors, because many people will go to more than one page.
Jan

4

2016

What is a page view?

Access Publishing helps over 100 local businesses with online marketing and search engine optimization. For each client we create custom reports to help them track the success of their website. The generated reports show how many page views and visitors the website has had over the previous month. The reports may be generated by Google Analytics or WordPress Jetpack. What is a ‘page view’? A…

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Why can’t I see all the keywords in Google Analytics?
Aug

31

2015

Why can’t I see all the keywords in Google Analytics?

Why are keywords ‘not provided’ in Google Analytics? Are you looking over your monthly Google Analytics report or reviewing your WordPress Jetpack Site Stats and trying to figure out why you can’t see all the keywords that bring traffic to your web site? It’s very frustrating for web masters and business owners who want to see how users are looking for them on the Internet….

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Did you get a call from Google or Apple Maps?
Aug

28

2015

Did you recently get a call from Google or Apple Maps?

Did you recently get a call from Google or Apple Maps? Look out, it was probably a scam. Telemarketing companies are aggressively flooding voicemail boxes with unwanted spam calls with messages like these: Spam call from telemarketer about Apple Maps “Hi, this is Sally calling to help verify your new Apple Maps business listing. If you are the business owner and would like to have…

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Yelp accused of mob-like behavior
Aug

13

2015

Yelp accused of mob-like behavior

Over the years we’ve helped several local businesses optimize their Yelp profile. Sometimes Yelp will call and try to sell our clients an advertising campaign. The costs of the packages are typically around $500 per month with at least a 6-month commitment. Our local businesses have complained that expense of Yelp advertising is just not worth the benefit. The return on investment has been very…

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