‘Google Now’ Makes Anonymous Negative Reviews More Visible
Chris Crum at Web Pro News updates us on the new iPhone/iPad feature called “Google Now.” If you are a business owner or manager and you need help with Google in San Luis Obispo County, you should read this:WebProNews–Google made local business pages (and the reviews contained within) a lot more visible this week, with the launch of Google Now for the iPhone and iPad. That includes negative reviews from anonymous, non-accountable “Google Users,” just so you know.
Google Now was introduced last year as part of the Android Jelly Bean update. It is often referred to as the future of search, or at least the future of Google Search. It pushes information to users when they need it (or when Google thinks they need or want it) without the user having to search for it.
The majority of Android phones still don’t even have it yet, but as time goes on, that will change. I only recently upgraded my own device to one that has access to the feature, and have only begun to learn first-hand just how powerful Google Now can be. The more it learns about you, the more it has to offer.
One of the things Google Now has to offer is a flow of suggestions for places that are near you when you spend any considerable amount of time in some location. For local businesses, this can be a great thing.
What’s not so great for a business, is when Google pushes negative reviews in front of any number of users.
Negative reviews are one thing, but anonymous reviews allow people to say whatever they want without being held accountable. Businesses are already suing people for defamation over some of the things they say in online reviews, when they are saying things they can be held accountable for. Anonymity just lets people say whatever they want. Even if they’re trashing your business. And anonymous reviews are still appearing right in front of Google Now users curious about what place Google is telling them is nearby.