Best Directories on the Central Coast The directory sites below showcase only the most reliable and professional companies on the Central Coast. Many of the companies listed are family owned and operated. Visit the site that makes the most sense for your needs to be connected with a business that can help your need. Central Coast: North County Access For almost 100 years, local yellow…

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Business is thriving on California’s Central Coast and Access Publishing’s CEO Scott Brennan thinks it is about time local businesses have a dedicated news platform: the Central Coast Business News. “Just in San Luis Obispo County alone, local businesses contributed $1.3 billion in sales taxes in the fourth quarter of 2016,” said Brennan. “This amount is certainly a noteworthy contribution towards supporting local community and…

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In case you missed it, or wanted to make a few more notes, here are the slides from our recent Google Seminar Access Publishing hosted a complimentary Google Seminar to help local businesses and organizations improve their online marketing presence. Beth Brennan, an online marketing expert with Access Publishing, addressed more than 40 attendees about SEO – Search Engine Optimization. The seminar was Wednesday, July 11…

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Here are some reasons it might be time for a new website: 1. Visual Appeal When people visit your site, they see it as a reflection of your organization. If your site looks professional and is loaded with useful information, customers will see you as an authority and expert. Likewise, if the site looks poorly designed and structured and/or out-of-date they’ll make negative assumptions about…

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Here are the ad sizes and ad specs for Access Publishing publications including, North County Access, SLO County Visitors Guide, Cambria Phone Book, Heritage Ranch Directory and Oak Shores Directory. For more information, email graphicdesign@accesspublishing.com. Click on the image below for larger format, or download the attached PDF of Access Publishing Ad Sizes. Details of ad specs: Photo Resolution: 300 dpi Line Screen: 150 lpi Line…

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It’s time to reach more customers in Templeton and we can help. Did you know the median income in Templeton is over $72,000 per year? It has over 7,000 residents and it’s growing. Templeton is adding more homes than any other community in the county and is a major hub of the county’s growing wine industry. You can deliver your message to the Templeton community with…

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Beware of SEO Email SPAM Have you received an email that contains alarming language about the health of your website or online marketing efforts for your company? Don’t worry, Access Publishing is here to help clarify what this type of SPAM email is. We will show you what it may look like and what type of language it may contain. Beware – Lower level offshore SEO companies, especially from India, have been…

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Why should you care about search engine optimization? Well, if you are in business, you want customers to find you online. Did you know that 97-percent of Americans use the internet to search for local businesses? Search engine optimization, or SEO, is a fancy term for getting your business to rank higher in Google search results. Have you heard the joke? “Where is the best…

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A Call to Action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel. It is an essential part of inbound marketing in that it actively strives to convert a user into a lead. Leads can later become a customer. A CTA can be text such…

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From the publisher: A recent report from the Pew Research Center says nationwide printed newspaper weekday circulation has dropped to 34.7 million nationwide, the lowest it’s been in more than 70 years. The only time it was lower was in 1940 when circulation stood at 32 million and the US population was 132 million, compared to 325 million today. The good news is that digital…

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