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2017New Templeton Community Guide published for spring and summer
–Access Publishing, in partnership with the Templeton Community Service District and the Templeton Chamber of Commerce, recently completed the spring and summer edition of the Templeton Community Guide. More than 6,500 copies of the guide were mailed to local residents and businesses. The guide is also available for pick up at 50 locations around town. The guide is published twice a year with a spring/summer edition…
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2017Businesses: Reach tourists in SLO County
Advertise in the SLO County Visitors Guide and reach 8 million tourists who spend over $1 billion annually The Summer edition of the San Luis Obispo County Visitors Guide is close to the deadline and now is the time to advertise. The travel magazine boasts 140,000 readers around San Luis Obispo County with distribution to over 650 hotels and visitor hot spots. “It’s more than…
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2017Andrew MacDonald joins team at Access Publishing
The team at Access Publishing recently welcomed a new advertising executive, Andrew MacDonald. Scott Brennan, CEO of Access Publishing, has brought MacDonald onto the team to help bring new advertising clients to the company. He will be selling advertising for the Paso Robles Daily News, the A-Town Daily News, the San Luis Obispo County Visitor’s Guide, as well as helping local businesses get found online with Local…
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2017Bookkeeper and office assistant wanted
Access Publishing is looking to hire a bookkeeper and office assistant Are you energetic, enthusiastic and experienced? You might be just the office assistant and bookkeeper our team needs. Access Publishing is looking for two part-time employees to be a bookkeeper and office assistant to support our growing business. Job duties will be divided between the new positions. The duties include: processing accounts payable and…
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2017Businesses: Reach new customers in Cambria
Your Cambria Phone Book deadline is May 30 Access Publishing, the parent company of the Paso Robles Daily News, is producing the 2017 edition of Your Cambria Phone Book. It’s the only local, family-owned directory serving Cambria, Harmony, San Simeon and the North Coast of San Luis Obispo County. Over 6,000 copies of the new Cambria Phone book will be delivered to every home, apartment,…
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2017Businesses: Reach more customers in Templeton
Advertise in the Templeton Community Guide The Templeton Chamber of Commerce and Templeton Community Service District are combining efforts with Access Publishing to produce the fall edition of the Templeton Community Guide. Deadline for advertising is Feb. 24. The guide is published twice a year with a spring/summer edition in March and a fall/winter edition in October. It serves as the town’s activity guide, with parks and recreation information;…
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2017Spring is coming and so are tourists – It’s time to advertise
Tourist spending in San Luis Obispo County grows to $1.58 billion Springtime is coming to the Central Coast and so are the tourists. According to a recent report from Visit SLO CAL, tourists spend more than 1.58 billion in San Luis Obispo County. “Now is the best time to set up your business for a successful 2017 by directing your marketing to tourists,” says Scott…
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2016Native advertising is an excellent new marketing strategy
Customer engagement increases with content that reads like editorial –Native advertising is sponsored content that is designed to look and feel like the content around it in a publication. It’s a popular advertising choice available in national media like the New York Times, Wall Street Journal and USA Today. Locally, native advertising is available from Access Publishing. Sponsored content is designed to blend in with editorial content. Examples…
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2016Tips for creating an effective online display ad
Simplicity is key to online ad success The success of an online display ad campaign like any marketing plan comes down to return on investment, or ROI. How do you measure ROI? One common metric for online display ads is called the “click-through-rate,” or CTR. How many people clicked your ad after seeing it? We have found that the highest click-through-rates can be attributed to…
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2016Slideshow from Press Release Seminar
Access Publishing sponsored a business seminar Sept. 27, 2016, showing local businesses and organization how to get more exposure from the media. The Press Release Seminar showed how to effectively write and submit a press release. It was hosted by speaker Skye Ravy, managing editor of the Paso Robles Daily News, A-Town Daily News & the San Luis Obispo County Visitors Guide. The secrets of a press release:…