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2015Yelp accused of mob-like behavior
Over the years we’ve helped several local businesses optimize their Yelp profile. Sometimes Yelp will call and try to sell our clients an advertising campaign. The costs of the packages are typically around $500 per month with at least a 6-month commitment. Our local businesses have complained that expense of Yelp advertising is just not worth the benefit. The return on investment has been very…
7
2015Atascadero Daily News gets a new name: A-Town Daily News
-Press Release- Access Publishing, a San Luis Obispo County advertising and marketing company, is changing the name of its popular online newspaper Atascadero Daily News to A-Town Daily News. “A-Town is an endearing local nickname for Atascadero that residents have been using for decades,” Brennan says. “It’s also a great fit with our website address atowndailynews.com.” “I’m excited to move forward and continue to provide…
12
2015Advertising now available on Atascadero Daily News
Advertising for Atascadero businesses The Atascadero Daily News is now offering online advertising to local businesses looking to drive more traffic and attract more customers. Thousands of North County residents are looking to the Atascadero Daily News every week. The local news website has thousands of local readers every month. Reach our audience with your marketing campaign. “Advertising is important to the success of every business…
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2015Access Publishing launches Atascadero Daily News
News website provides locals with daily updates, area-specific news Access Publishing officially announced this week the launch of the Atascadero Daily News. This new website will provide readers with Atascadero news including original stories and reports from local news sources. Local staff writers will be creating original content for the site, and the site will also publish press releases from local groups, organizations and other sources….
3
2015New publication reaches all of Cambria
It’s great way for Paso Robles businesses to reach the Cambria market Access Publishing, the parent company of the Paso Robles Daily News, is producing the 2015 edition of Your Cambria Phone Book. It’s the only local, family-owned directory serving Cambria, Harmony, San Simeon and the North Coast of San Luis Obispo County. Over 6,000 copies of the new Cambria Phone book will be delivered…
2
2015Access Publishing raises funds for new bleachers for youth baseball
Paso Robles Youth Baseball volunteers raised enough money to purchase two new bleachers for Sherwood Park‘s Bynum Field. The league had a grand opening ceremony that kicked off the sports season and unveiled the new bleachers early in March. The group raised a total of $8,588 in donations from the community, according to Paso Robles Youth Baseball Executive Board President Tom Seidel. Access Publishing donated $700 towards the…
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2015Google dominates local Internet searches
It’s no surprise that Google is the top dog when it comes to online search engines. But while national statistics show Google getting around 66-percent of the search engine market share, locally Google’s stats spike. Nearly 90-percent of local search engine traffic comes from Google, according to an analysis of over 250,000 Internet searches over the past 12 months that brought traffic to the Paso…
2
2015Writer Skye Ravy joins Access Publishing
The team at Access Publishing welcomed writer and copy editor Skye Ravy this month. Scott Brennan, CEO of Access Publishing, has brought Ravy onto the team to help create and edit news stories for the Paso Robles Daily News, the San Luis Obispo County Visitor’s Guide, as well as to create press releases, blogs and web content for online marketing clients, and copy edit many…
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2015Viewers moving faster than ever away from traditional TV
If you are thinking of advertising on traditional television, you might want to think a bit more. Traditional TV viewers are changing their behavior. The Washington Post reports this week: Traditional television watching is declining faster than ever as streaming services become a mainstream feature in American homes, according to new research by Nielsen. Adults watched an average of four hours and 51 minutes of…
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2015DuPree Dial promoted to art director at Access Publishing
Dial specializes in graphic design, advertising and online marketing Access Publishing’s graphic designer DuPree Dial was recently promoted to be the company’s art director. “It’s a title that reflects her growing role at the company,” says Scott Brennan, CEO of Access Publishing. Since joining Access Publishing in June 2014, Dial has successfully completed the design and layout of several of the company’s publications. Dial is…