Archive for August, 2014

Yellow pages important for business marketing
Aug

6

2014

Yellow pages important for business marketing

For almost 100 years, local yellow pages have been a mainstay of advertising for small businesses. With the rise of online search engines like Google, business owners should be asking themselves if traditional print phone book advertising is still valuable. “Yellow pages are still an important part of a balanced marketing strategy,” says Scott Brennan, CEO of Access Publishing, a Paso Robles-based advertising and marketing firm that produces the…

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