Why Local Search Is So Important

Google, Yahoo, and the other search engines have revolutionized how we learn, how we collaborate, how we shop, and in general have helped billions of people around the world harness the full power of the internet.
Today there are well over 10 billion unique searches done each month, and that’s just in the United States. Of those searches,

• 20% of Desktop queries have Local intent



• 5% use the city and/or state name



• 2% use informal terms, like neighborhoods



• 0.5% use zip codes



• 50%+ of Mobile queries have Local intent.

Based on Google’s market share, we can extrapolate that there are OVER TWO BILLION unique Local searches per month on Google from Desktop computers in the United States.

We saw both Google and Yahoo, and now Bing, make dramatic shifts in how they return results in 2008, and all the trends point to Local.

On top of that data, mobile search is absolutely exploding. Approximately one in five searches is performed from a mobile device. In some places around the world, like Japan, this number is even higher. Mobile searches primarily pull their results from Local Search Engines.

All of this is to say:

It’s time for a free consultation from Access Publishing on how to improve your online presence and improve your Google rankings. Call us today at (805) 226-9890.

Source: Why Local Search Is So Important