How to make local SEO work for your business
Why should you care about search engine optimization? Well, if you are in business, you want customers to find you online. Did you know that 97-percent of Americans use the internet to search for local businesses? Search engine optimization, or SEO, is a fancy term for getting your business to rank higher in Google search results. Have you heard the joke? “Where is the best…
What is a Call to Action, or CTA and why is it so important?
A Call to Action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel. It is an essential part of inbound marketing in that it actively strives to convert a user into a lead. Leads can later become a customer. A CTA can be text such…