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2026The Competitive Edge of a Fully Optimized Google Business Profile
Most local business owners are so busy running their business that digital marketing ends up on the back burner. That’s completely understandable. But if there’s one thing worth paying attention to, it’s your Google Business Profile. When someone in Paso Robles searches for what you offer, your profile is usually the first thing they see. Not your website. Not a Yelp page. Google Business Profile….
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2026Paso Robles SEO: Why Google Business Profile Is Critical for Local Businesses
Why Google Business Profile Is Critical for Local Businesses If you run a local business, most of your customers probably found you on Google before they ever picked up the phone. They didn’t read through your website. They searched, looked at a few results, and made a call in under a minute. Google Business Profile is what puts you in front of them at that…
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2025Why Is a Complete Business Profile Essential for Local Rankings in 2025?
A complete Google Business Profile directly impacts local search visibility through algorithm prioritization and user engagement metrics. Profiles with comprehensive information appear 70% more frequently in local search results compared to partial listings. Access Publishing is a local Paso Robles Google expert company that can help with all your Google Business Profile needs. Are you suspended? Does someone else have control of your Google Business…
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2019Google makes big change on one of its Platforms
Google deletes Google+ Platform As a local business owner, you may have recently received an email from Google letting you know about big changes going on with the Google+ platform – It has been shut down. Google introduced its Google+ platform in 2011 to rival Facebook, Twitter, and other social media platforms. Google+ never picked up much steam. Google+ offered personal paged and business pages….
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2019Local business people learn how to rank in Google search
Access Publishing hosted an SEO seminar on Friday to help local businesses and organizations improve their online marketing presence and rank in Google search results. What is SEO? “It’s called search engine optimization,” says online marketing expert and speaker Beth Brennan. “Search engines are simple, they read content and sort that content by what they think is most valuable. They determine what’s most valuable using…
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2019SEO expert Beth Brennan speaks at Paso Robles Chamber breakfast
Access Publishing’s SEO expert Beth Brennan spoke to the Paso Robles Chamber of Commerce’s Wake Paso last week and invited the crowd to our upcoming Google Seminar presentation: I love helping businesses connect with their customers. We have Paso Robles Daily News and A-Town Daily News two online news sites, The Visitors Guide magazine inside hotel rooms throughout the county and we specialize in SEO…
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2018Slide show from Google Seminar
In case you missed it, or wanted to make a few more notes, here are the slides from our recent Google Seminar Access Publishing hosted a complimentary Google Seminar to help local businesses and organizations improve their online marketing presence. Beth Brennan, an online marketing expert with Access Publishing, addressed more than 40 attendees about SEO – Search Engine Optimization. The seminar was Wednesday, July 11…
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2018Email SPAM pitching SEO is rampant
Beware of SEO Email SPAM Have you received an email that contains alarming language about the health of your website or online marketing efforts for your company? Don’t worry, Access Publishing is here to help clarify what this type of SPAM email is. We will show you what it may look like and what type of language it may contain. Beware – Lower level offshore SEO companies, especially from India, have been…
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2018How to make local SEO work for your business
Why should you care about search engine optimization? Well, if you are in business, you want customers to find you online. Did you know that 97-percent of Americans use the internet to search for local businesses? Search engine optimization, or SEO, is a fancy term for getting your business to rank higher in Google search results. Have you heard the joke? “Where is the best…
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2016Native advertising is an excellent new marketing strategy
Customer engagement increases with content that reads like editorial –Native advertising is sponsored content that is designed to look and feel like the content around it in a publication. It’s a popular advertising choice available in national media like the New York Times, Wall Street Journal and USA Today. Locally, native advertising is available from Access Publishing. Sponsored content is designed to blend in with editorial content. Examples…