Archive for Local Search’ Category

Beth Brennan speaks about  local search optimization.
Apr

12

2019

Local business people learn how to rank in Google search

Access Publishing hosted an SEO seminar on Friday to help local businesses and organizations improve their online marketing presence and rank in Google search results. What is SEO? “It’s called search engine optimization,” says online marketing expert and speaker Beth Brennan. “Search engines are simple, they read content and sort that content by what they think is most valuable. They determine what’s most valuable using…

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SEO expert Beth Brennan speaks at Paso Robles Chamber breakfast
Apr

11

2019

SEO expert Beth Brennan speaks at Paso Robles Chamber breakfast

Access Publishing’s SEO expert Beth Brennan spoke to the Paso Robles Chamber of Commerce’s Wake Paso last week and invited the crowd to our upcoming Google Seminar presentation: Hello and good morning! I see many friends and customers in the room, but for those of you I haven’t met yet I’m Beth Brennan. My husband, Scott Brennan, and I own Access Publishing in Paso Robles….

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Speaker Beth Brennan
Jul

11

2018

Slide show from Google Seminar

In case you missed it, or wanted to make a few more notes, here are the slides from our recent Google Seminar Access Publishing hosted a complimentary Google Seminar to help local businesses and organizations improve their online marketing presence. Beth Brennan, an online marketing expert with Access Publishing, addressed more than 40 attendees about SEO – Search Engine Optimization. The seminar was Wednesday, July 11…

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Email SPAM pitching SEO is rampant
May

5

2018

Email SPAM pitching SEO is rampant

Beware of SEO Email SPAM Have you received an email that contains alarming language about the health of your website or online marketing efforts for your company? Don’t worry, Access Publishing is here to help clarify what this type of SPAM email is. We will show you what it may look like and what type of language it may contain. Beware – Lower level offshore SEO companies, especially from India, have been…

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Native advertising is an excellent new marketing strategy
Dec

17

2016

Native advertising is an excellent new marketing strategy

Customer engagement increases with content that reads like editorial –Native advertising is sponsored content that is designed to look and feel like the content around it in a publication. It’s a popular advertising choice available in national media like the New York Times, Wall Street Journal and USA Today. Locally, native advertising is available from Access Publishing. Sponsored content is designed to blend in with editorial content. Examples…

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Aug

21

2016

Seminars hosted for businesses on media exposure and online marketing

  Access Publishing is offering two business seminars this month in Paso Robles. Newspaper Editor Skye Ravy will present at a Press Release Seminar and Internet marketing expert Beth Brennan will present a Google Seminar. Get more media exposure Learn how to effectively write and submit a press release from speaker Skye Ravy, managing editor of the Paso Robles Daily News, A-Town Daily News &…

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Allegations of overfed fish lead to bad Yelp review and $1 million lawsuit
Jun

2

2016

Allegations of overfed fish lead to bad Yelp review and $1 million lawsuit

Texas Couple Was Exercising Right to Free Speech; Suit Should Be Dismissed, Public Citizen Tells Texas Court A lawsuit against a Texas couple who criticized a Dallas pet-sitting business on Yelp and in interviews about being sued should be dismissed because the couple was exercising the right to free speech, Public Citizen told a district court today. In suing the couple, Plano residents Robert and…

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Social media marketing seminar hosted June 28
May

23

2016

Social media marketing seminar hosted June 28

Access Publishing hosts Social Media Seminar –Do I really need to market my business using social media? What platforms should I use to reach customers? How do I create asocial media strategy for my business? Learn the answer to all these questions and more with Access Publishing’s Social Media Seminar. The seminar will be hosted by Paso Robles Daily News Managing Editor Skye Ravy. She will…

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How to make local SEO work for your business
Apr

28

2016

How to make local SEO work for your business

Why should you care about search engine optimization? Well, if you are in business, you want customers to find you online. Did you know that 97-percent of Americans use the internet to search for local businesses. Search engine optimization, or SEO, is a fancy term for getting your business to rank higher in Google search results. Have you heard the joke? “Where is the best…

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Get more out of Google Analytics
Apr

5

2016

Get more out of Google Analytics

Access Publishing CEO Scott Brennan spoke today at the Wine Industry Marketing Collaboration group at Panolivo Restaurant. He gave a presentation on “An Introduction to Google Analytics.” “It was a pleasure to meet with so many wine industry marketing coordinators,” Brennan says. “They were all engaged and interested in how to make the most of their Internet marketing. I really appreciated the opportunity.” The group…

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