Online virtual tours for hotels

Google Business Photos give tourists a look inside before they book a room

Click on the photo and look around or walk through The Pismo Lighthouse Suites

Online virtual tours bring healthy return on investment

Hospitality businesses are polishing up their image with a new service from Access Publishing: Online virtual tours for hotels in San Luis Obispo County. The tours are integrated into Google search results with an photo inviting viewers to “see inside” your business.

The new technology is called Google Business Photos and are exclusively provided by Google Trusted Photographers, like Access Publishing. In addition to boosting your online search profile, the tours can be imbedded in your website to feature the many unique benefits of your property.



Before tourists book a hotel room or dinner reservation at your hotel, show them all you have to offer. Let them know that what they see in the online virtual tour is exactly what they will get when they make a reservation with your company.

The Radisson Hotel chain has now done virtual tours for over 165 properties in 11 countries. Radisson actively measures statistics on their web sites and have a clear view of what its return on investment is:

• Hotels with a virtual tour achieved 135% increase in online revenue amounting to $7,200 per hotel per month over those without a virtual


• Return on investment (per hotel) = less than 4 weeks


• Average 2,000 views per month


• Radisson Aruba = Average 16,000 views per month


• Radisson Lexington New York = Average 9,000 views per month


• Radisson Edwardian Vanderbilt Hotel = Average 3,000 views per month


• Radisson Adelaide, Australia = Average 1,400 views per month


• 4% conversion rate = bookings made through the virtual tour page only 

Note: This does not include bookings made by people who saw the tour and then made the actual reservation over the phone. Source: IPIX Corporation.

Showcase your beautiful hotel rooms

View Larger Map of Avila Lighthouse Suites

Show off your property’s stunning views

View Larger Map of The Shore Cliff Lodge

Examples of online virtual tours for hotels

• Pismo Lighthouse Suites in Pismo Beach, CA


• Avila Lighthouse Suites in Avila Beach, CA


• Shore Cliff Lodge in Pismo Beach, CA


• On The Beach B&B in Cayucos, CA


• Sea Otter Inn in Cambria, CA


• Paso Robles Vacation Rentals in Paso Robles, CA 

For more information on online virtual tours for hotels in San Luis Obispo County call Access Publishing at (805) 226-9890

See related stories: 

Attract new customers with a 360-degree virtual tour of your business
KCOY News features Access as local marketing business offering virtual tours
Check out this video showing how the tour works
Frequently asked questions about Google Business Photos 

 

Posted by Scott Brennan, Access Publishing
607 Creston Rd, Paso Robles, CA 93446
scott@accesspublishing.com, (805) 226-9890
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