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2013Google search shows you the results you want to see Google, Facebook, and Yahoo are getting better at showing you the search results you want to see. Before they decide what to show you, they take a look at who you are and what you like. They know these things from your previous likes and page views. Different people see different things, but it’s hard…
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2013Local SEO Google Maps Is Best Local Search Around Google Maps for the iPhone is finally here and with it, a new opportunity for small businesses to be found through a local search. Consumers have been anxiously awaiting the release of the app after Apple removed it as the default on the iPhone. Users disliked Apple’s version so much that many were waiting to upgrade…
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2013New website for Wildhorse Propane Jan. 16, 2013 – We are pleased to introduce a new website for our long-time advertising client Wildhorse Propane and Appliance. The Dodson family of King City, CA have advertised with us since our first edition of  North County Access six years ago. They own a propane and appliance company just south of King City that offers sales and repair…
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2013What can you do about negative reviews in San Luis Obispo? Businesses dealing with negative reviews in San Luis Obispo need help. Neg Norton of Search Engine Land wrote recently about negative reviews. Here is a preview of his article: Last month, D.C. contractor Dietz Development made news when it filed a $750,000 Internet defamation lawsuit against its former customer, Jane Perez, for negative reviews she…
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2013Marketing with Search Engine Optimization Paso Robles SEO A website SEO tune-up for New Path 2 Wellness. Target keyword for her site: Lymphatic Massage Paso Robles. Client: Kris Allen, Certified Massage Therapist New Path 2 Wellness Paso Robles, CA  93446 (805) 235-2263 New Path 2 WellnessJan. 12, 2013 – Kris Allen is a long time friend of ours. So, when she called to talk about how…
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2012Monterey County Photographer shoots Google Business Photos Monterey, CA, December 20, 2012 – Want to take a walk down Cannery Row on Google Maps, and take a look inside that new gallery? Well now you can with Google Business Photos in Monterey County. Using Google’s Street View technology and certified equipment, local photographer Steve Loos creates a 360-degree interior walkthrough of a local business that is linked in…
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2012Conversion optimization in web design  Elements of a successful business website – Part II A successful business website needs two important fundamentals: Search engine optimization and conversion optimization. This article is about conversion optimization in web design. For the first element see Local SEO in San Luis Obispo County. Theme Use visual simplicity in design and complementary color schemes. Shoot for one primary piece of…
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2012Local search engine optimization Elements of a successful business website – Part I A successful local business website is one that’s easily found online and generates phone calls from potential customers. It requires two important fundamentals: Search engine optimization and conversion optimization. Let’s talk about successful web design. This article will deal with the first element, Local SEO in San Luis Obispo County. Local SEO in…
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2012Successful business web design Successful business web design uses local SEO and conversion optimization strategies to get found by search engines and convert browsers to buyers. The first step we already covered here: Local search engine optimization. The next step is designing the site so it generates emails, phone calls, and visits from customers. It’s called conversion optimization. It’s the key to making viewers highly inspired to…
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2012Woman sued $750,000 for bad Yelp review Here’s one solution for businesses trying to fend off bad Yelp reviews: Sue! That’s exactly what Christopher Dietz did when when a Yelper accused his Virginia remodeling company of stealing jewelry, shoddy work and damaging her house. Dietz decided to stand up against what he says is a false review. The First Amendment protects free speech, but not libel, slander…