Access Publishing’s SEO expert Beth Brennan spoke to the Paso Robles Chamber of Commerce’s Wake Paso last week and invited the crowd to our upcoming Google Seminar presentation:

Hello and good morning! I see many friends and customers in the room, but for those of you I haven’t met yet I’m Beth Brennan. My husband, Scott Brennan, and I own Access Publishing in Paso Robles. And we’ve specialized in small business marketing for over 20 years. Caroline Mercado is also her and part of our team.

I love helping businesses connect with their customers. We have Paso Robles Daily News and A-Town Daily News two online news sites, The Visitors Guide magazine inside hotel rooms throughout the county and we specialize in SEO which is helping business rank on Google.

By a show of hands who gets those scam telemarketing calls from “Google” telling you your listing is going to be deleted if you don’t press 1 now? SO annoying, right?!

Did you know that Google gets over 40,000 search queries every second and 75% of people never look past the first page… which reminds me of the old bad joke “where’s the best place to hide a dead body? On the second page of Google because no one ever looks there”.

By a show of hands- Who has their smartphone with them? And who has Googled something in the last 24 hours? Put your hands down.

Over the past 5 years people’s buying habits have changed dramatically.

Consumers are deciding what they are buying and who they are buying from before ever talking to a salesperson. This is why your online presence is so important.

Many people wonder how are those businesses ranking at the top of Google without paying for ads? The answer is SEO

I am pretty sure we would all agree that referrals are our preferred way of getting new customers. Those referrals need to be able to find you online easily. Only 20% of the time people search for a business by name, 80% search for a business by type.

Business owners come to me and say they have a website but people can only find it by typing in their name. One of the most common questions I get is what the heck is SEO and how is it different from website design??!

And that brings me inviting everyone to our free seminar on how to rank better on Google. You can use your smartphones and register online or call our office.

I also want to offer you a free email subscription to Paso Robles Daily News. It is the number one news site in North County with over 5,500 subscribers. All you have to do is Google subscribe to Paso Robles Daily News.

Thank you for your time and see you April 12th.