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201340% of users will abandon a website if page load time is more than three seconds It’s shocking how impatient we have all become. Several recent studies have shown that slow website loading speed can directly result in loss of sales, poor customer satisfaction and a damaged reputation. According to Forrester Research, Internet users expect websites to load in under two seconds. Forty-percent of users say they…
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2013New Templeton Chamber Guide released It’s a Business Directory and Visitor’s Magazine Feb. 15, 2013–The new 2013 Templeton Chamber Guide is being delivered this week. It’s an exclusive magazine for residents and businesses of Templeton, Calif. Access Publishing creates the magazine annually with the help and co-operation of the Templeton Chamber of Commerce. It includes recommended businesses, maps, events, news and profile of local residents. It is…
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2013Presentations on Local SEO in San Luis Obispo County Local SEO expert Scott Brennan is giving several presentations on Local Search Optimization over the next several months throughout San Luis Obispo County and Santa Maria. Business owners and managers are invited to come learn more about how to improve their online presence. “In today’s world, customers are using their smart phones and computers like the yellow…
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2013Update: Access Publishing has discontinued offering Google’s Business View program, formerly called Google Business Photos. For more information on the service, click here. Examples of Google Business Photos A directory of online virtual tours These are examples of Google Business Photos, now called Business View, we have done for clients in San Luis Obispo, Paso Robles, Atascadero, Cambria and Pismo Beach. The virtual tours show off…
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2013New online tour in San Luis Obispo View Larger Map See inside private jet center at San Luis Obispo Airport A new online tour in San Luis Obispo at the airport was created for ACI Jet Solutions by Access Publishing. It allows customers and the public to take an interactive look inside the jet center and walk around the planes. Jack Erhart, A 360-photographer, is a specially…
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2013Yelp Review Filter Wins Legal Challenge By Eric Goldman–Forbes An automated Yelp review filter suppresses some user reviews of businesses.  The review filter’s criteria aren’t publicly disclosed, and some businesses feel that legitimate positive reviews from happy customers are unfairly hidden.  One business owner, an operator of three restaurants in Mammoth Lakes, California and a Yelp advertiser, got so frustrated with the review filter that…
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2013Beware of yellow pages scam Once again, small business owners are being targeted through an allegedly deceptive ad sales campaign. Don’t fall victim to a yellow pages scam. The owner of an Accredited Business in Maryland contacted BBB to complain about the solicitation this week. The owner reported that he received a phone call from a salesperson stating that he was with Regional Marketing Agency…
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2013Templeton Matters A Templeton Activity Guide Templeton Matters is the magazine residents look to for town news, events, activities and fun. It’s the official publication of the Templeton Community Services District. Its produced by Access Publishing. Sections inside Templeton Matters include business news, special events, recreation and sports, fire department news, conservation department news, calendar of events and community resources. The magazine is the primary way for…
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2013Google reviews get an updated filter Jan. 31, 2013 – A Google moderator for the “Google and Your Business” posted today that Google has made a change in how it is filtering reviews. Here’s the post from Google: Online Google reviews have been in the news a lot recently, and we at Google are committed to helping people to get ratings, reviews, and recommendations that…
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2013You need to ask for online reviews every week Receiving online reviews of your business is one of the best ways to improve your Internet search rankings. It’s critical to your local search engine optimization. Google, Yelp and other sites use the reviews to help determine how trusted your business is in the real world. You need to ask your customers to tell the online…