Yelp matters in San Luis Obispo County Yelp is emerging as a leading local search, user review, and social networking site. It boasts 71 million users per month. Many use the site to help make purchasing decisions. Over 100 new business reviews are posted on Yelp every day in San Luis Obispo County. Take a 100 new daily posts and pair them with thousands of…

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Is your building on Google maps? If your company’s building isn’t on Google maps, it should be.  It is easy to check.  Go to maps.google.com and enter your address or your business name and town. For our business, I entered “access publishing, paso robles, ca.”  Then simply zoom in using the “+” and see what you find.  You can see what our map building looks like above. …

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The San Luis Obispo County Visitors Guide just got a major upgrade. The front cover of the quarterly guide was totally redesigned and the entire magazine is now printed on glossy stock paper.

Access Publishing welcomes two new internet marketing specialists to help serve our clients.  They bring expertise in the field of web marketing, local search optimization, SEO, Google+, Google Maps, Google Adwords, Facebook, graphic design, press release writing and more. For more information about our services see accesslocalsearch.com.

Last week I attended a local search conference in San Francisco and learned several new trends and ideas I’m excited to share. Mobile is everything, or soon will be, according to the experts at the Mobile Local Media conference sponsored by the BIA Kelsey Group, where Google’s head of mobile search, Surojit Chatterjee, Yelp’s director of business development, Mike Ghaffary, and executives from PayPal, Pandora…

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The Templeton Chamber of Commerce Board of Directors elected officers at their meeting on June 20, 2012. The results are as follows: Robert Rosales of Ormonde and Associates was elected President Jennifer Langstaff of Legacy Financial was re-elected Vice President Patricia Scoles of the Law Offices of Patricia M. Scoles, was re-elected Secretary Larry Jordan, CPA, was re-elected Treasurer Additional directors are Scott Maggelet of…

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QR Code (which stands for Quick Response Code) is the trademark for a type of barcode that was invented in Japan for the automotive industry. QR codes are scanned using an app downloaded on a smartphone (such as an iPhone or Android). Once scanned, they link to a mobile website. A QR code that is used for marketing  will link to information that enhanses a…

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{It was the perfect day for a party on our balcony!} On Thursday, June 14, we hosted the Templeton Chamber “After Five” Mixer. The mixer was a great success – it was amazing to see so many people mingling on our upstairs patio and inside the office. More than 50 community members attended. Wine was poured from Veris Cellars, and guests snacked on a variety…

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Introducing online marketing for small businesses: Local Search Optimization Get ahead of the curve. That’s where your customers are. As you know, today’s consumers are searching for local businesses online and on mobile phones. Are you doing enough to optimize your local presence online? The team at Access Local Search has the tools and knowledge to make sure that your business is found online. We offer: • Google…

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Last Wednesday, Google Places pages were rolled into the Google+ social network: Your Google Places pages have become Google+ Local. Google has already changed all of your local listings and the URL of your listings have changed. The content of these new business pages is very similar to the old Place Pages with greater emphasis on social features, such as +1 and social sharing.