For almost 100 years, local yellow pages have been a mainstay of advertising for small businesses. With the rise of online search engines like Google, business owners should be asking themselves if traditional print phone book advertising is still valuable. “Yellow pages are still an important part of a balanced marketing strategy,” says Scott Brennan, CEO of Access Publishing, a Paso Robles-based advertising and marketing firm that produces the…

Read More

For the first time in history, businesses spent more money advertising online than on broadcast television thanks to sharp growth in mobile and digital video ads, the Associated Press reports this week. According to a report from the Interactive Advertising Bureau, in 2013, Internet advertising revenue rose 17 percent to a record $42.8 billion. Broadcast television advertising, in comparison, was $40.1 billion in 2013. Mobile…

Read More

Google Authorship photos disappear In the last couple days Google changed how search engine results display photos in Google Authorship. They no longer appear for many search queries. Here is a question posted to the Google Products forum: “My Google Authorship Photo Disappeared: Hi guys, I have read and done everything under the sun. But my photo recently disappeared from Google Serps. I have even changed…

Read More

Internet marketing specialist is newest member of local advertising and marketing company Scott Brennan, CEO of Access Publishing, hired Noah Cryns recently as the newest member of his growing team. Cryns, an Internet Marketing Specialist, moved to Paso Robles one year ago and brings along extensive experience gained over the past decade working with leading design firms across the United States. “Noah is a welcome…

Read More

Access Publishing is accepting applications for an Internet Marketing Specialist Job description Internet Marketing Specialist has the opportunity to build online marketing campaigns for local businesses. Many small organizations on the Central Coast are intimidated by the Internet and look to Access Publishing to provide the online advertising support they need to reach their customers on new platforms. Access Publishing is looking for a talented…

Read More

Why Local Search Is So Important Google, Yahoo, and the other search engines have revolutionized how we learn, how we collaborate, how we shop, and in general have helped billions of people around the world harness the full power of the internet. Today there are well over 10 billion unique searches done each month, and that’s just in the United States. Of those searches, Based on…

Read More

Reporter and copy editor is newest member of local advertising and marketing company PASO ROBLES – Scott Brennan, CEO of Access Publishing, hired Meagan Friberg this month as a new team member, reporter and copy editor. Friberg, a Paso Robles resident since 2001, brings experience gained over the past three years as the sports reporter for the Paso Robles Press. “We are excited Meagan is joining us,” Brennan said….

Read More

Templeton Matters A Templeton Activity Guide Templeton Matters is the magazine residents look to for town news, events, activities and fun. It’s the official publication of the Templeton Community Services District. Its produced by Access Publishing. Sections inside Templeton Matters include business news, special events, recreation and sports, fire department news, conservation department news, calendar of events and community resources. The magazine is the primary way for…

Read More

Take a look inside The Manse on Marsh Access Publishing recently created an online virtual tour of The Manse on Marsh, a premium assisted living facility in San Luis Obispo. The walk-through tour shows off the impressive interior detail of this premium retirement community. Anyone online can take a look inside and walk around by using any desktop or mobile browser, visiting the Google+ Local…

Read More

Alex Juchniewicz, web designer and Internet marketing specialist Alex Juchniewicz is Access Publishing’s top web designer. He has a mastery of WordPress and general knowledge of Joomla, Drupal, and HTML sites. “A few years ago I started to tinker with an open source blogging software called “WordPress” and found a love for it. Since then I have continued to grow and challenge myself, learning new…

Read More