Here are a few ads we recently designed for Lazer Star Lights for an LED light bar ad campaign the company is running on Jeep related websites. We created two ads so they can do A and B testing to see which design gets better results on the sites.     Here is another set of ads created to promote their UTV line of light bars. …

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‘Google Now’ Makes Anonymous Negative Reviews More Visible Chris Crum at Web Pro News updates us on the new iPhone/iPad feature called “Google Now.” If you are a business owner or manager and you need help with Google in San Luis Obispo County, you should read this: WebProNews–Google made local business pages (and the reviews contained within) a lot more visible this week, with the…

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Access at Paso Robles Business Expo New video on web design, SEO, marketing and advertising shown The team at Access Publishing attended the “Networking Event of the Season” this week. It was annual Paso Robles Chamber of Commerce Business Expo, one of the largest business expos on the Central Coast. The company was an official exhibitor with booth, for the tenth year in a row….

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How much is a Facebook Fan Worth? Report says average Facebook Fan is worth $174 The New York Times ran a story this week that puts a dollar value on Facebook Fans. Social media marketing firm, Syncapse, has published a report that says the average value of a Facebook fan is $174.17. How much is a Facebook fan worth to you? While $174.17 sounds outrageously…

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11 win prizes in virtual Easter egg hunt Access Publishing is awarding prizes to 11 winners of its virtual Easter Egg Hunt in the city park Dozens competed to see who could correctly guess the number of Easter eggs hidden in the Paso Robles city park. Guesses ranged from 10 to 100. The correct answer: There were 37 plastic Easter eggs hidden, including one in…

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How to get more reviews for small business Getting reviews is important for building up a company’s online visibility. Search engines like Google, Bing and Yahoo rely on reviews to help rank listings on their websites. Good reviews establish the credibility and trustworthiness of a business. Here are some tips on how to get more reviews for small business people. 1. Ask for reviews The number…

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Virtual Easter egg hunt in Paso Robles Access Publishing creates virtual tour of city park to showcase Google Business Photos  See how many Easter eggs you can find hidden around the center of the downtown Paso Robles city park and be entered in a contest to win prizes at pasoegghunt.com. The new virtual Easter egg hunt showcases the beauty of the city’s downtown park including…

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The Financial Times of London reported this week that hacked PCs have been creating billions of phony ad clicks. This is not the first time we’ve heard of ad click fraud. It’s a good reminder that when putting together an online marketing plan, put most of your budget into ranking in organic search results as opposed to pay-per-click.   Hacked PCs falsify billions of ad…

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Virtual tours are preserving history Paso Robles Internet consultants at Access Publishing are using 360-degree photography to document local places Access Publishing is helping preserve Paso Robles History by capturing the look and feel of the town using Google Business Photos. It’s a new technology connected to Google Street View that was introduced last year. As a Google Trusted Photographer, Access Publishing can created amazing virtual tours of…

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Access Publishing welcomes new Internet Marketing Consultant Paul Baker Access Publishing is excited to bring on Paul Baker as its newest Internet Marketing Consultant to the Local SEO sales team. Local SEO focuses on bringing increased online visibility to San Luis Obispo county businesses. “Welcome aboard Paul!” says Scott Brennan, CEO of Access Publishing. About Paul Baker: Paul Baker is a local to the San…

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