How much is a Facebook Fan Worth? Report says average Facebook Fan is worth $174 The New York Times ran a story this week that puts a dollar value on Facebook Fans. Social media marketing firm, Syncapse, has published a report that says the average value of a Facebook fan is $174.17. How much is a Facebook fan worth to you? While $174.17 sounds outrageously…

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11 win prizes in virtual Easter egg hunt Access Publishing is awarding prizes to 11 winners of its virtual Easter Egg Hunt in the city park Dozens competed to see who could correctly guess the number of Easter eggs hidden in the Paso Robles city park. Guesses ranged from 10 to 100. The correct answer: There were 37 plastic Easter eggs hidden, including one in…

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How to get more reviews for small business Getting reviews is important for building up a company’s online visibility. Search engines like Google, Bing and Yahoo rely on reviews to help rank listings on their websites. Good reviews establish the credibility and trustworthiness of a business. Here are some tips on how to get more reviews for small business people. 1. Ask for reviews The number…

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Virtual Easter egg hunt in Paso Robles Access Publishing creates virtual tour of city park to showcase Google Business Photos  See how many Easter eggs you can find hidden around the center of the downtown Paso Robles city park and be entered in a contest to win prizes at pasoegghunt.com. The new virtual Easter egg hunt showcases the beauty of the city’s downtown park including…

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The Financial Times of London reported this week that hacked PCs have been creating billions of phony ad clicks. This is not the first time we’ve heard of ad click fraud. It’s a good reminder that when putting together an online marketing plan, put most of your budget into ranking in organic search results as opposed to pay-per-click.   Hacked PCs falsify billions of ad…

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Virtual tours are preserving history Paso Robles Internet consultants at Access Publishing are using 360-degree photography to document local places Access Publishing is helping preserve Paso Robles History by capturing the look and feel of the town using Google Business Photos. It’s a new technology connected to Google Street View that was introduced last year. As a Google Trusted Photographer, Access Publishing can created amazing virtual tours of…

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Access Publishing welcomes new Internet Marketing Consultant Paul Baker Access Publishing is excited to bring on Paul Baker as its newest Internet Marketing Consultant to the Local SEO sales team. Local SEO focuses on bringing increased online visibility to San Luis Obispo county businesses. “Welcome aboard Paul!” says Scott Brennan, CEO of Access Publishing. About Paul Baker: Paul Baker is a local to the San…

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Presentations on Local SEO in San Luis Obispo County Local SEO expert Scott Brennan is giving several presentations on Local Search Optimization over the next several months throughout San Luis Obispo County and Santa Maria. Business owners and managers are invited to come learn more about how to improve their online presence. “In today’s world, customers are using their smart phones and computers like the yellow…

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Beware of yellow pages scam Once again, small business owners are being targeted through an allegedly deceptive ad sales campaign. Don’t fall victim to a yellow pages scam. The owner of an Accredited Business in Maryland contacted BBB to complain about the solicitation this week. The owner reported that he received a phone call from a salesperson stating that he was with Regional Marketing Agency…

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You need to ask for online reviews every week  Receiving online reviews of your business is one of the best ways to improve your Internet search rankings. It’s critical to your local search engine optimization. Google, Yelp and other sites use the reviews to help determine how trusted your business is in the real world. You need to ask your customers to tell the online…

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