2
2013Local SEO results Local Search Engine Optimization by Access Publishing is getting results for clients here in San Luis Obispo county. We put together a sample of results to show how what we are doing directly effects Internet search rankings. When we first take on a new client in, we take a screenshot of how they are ranking for their top keywords in Google search….
30
2013‘Google Now’ Makes Anonymous Negative Reviews More Visible Chris Crum at Web Pro News updates us on the new iPhone/iPad feature called “Google Now.” If you are a business owner or manager and you need help with Google in San Luis Obispo County, you should read this: WebProNews–Google made local business pages (and the reviews contained within) a lot more visible this week, with the…
26
2013Access at Paso Robles Business Expo New video on web design, SEO, marketing and advertising shown The team at Access Publishing attended the “Networking Event of the Season” this week. It was annual Paso Robles Chamber of Commerce Business Expo, one of the largest business expos on the Central Coast. The company was an official exhibitor with booth, for the tenth year in a row….
24
2013How much is a Facebook Fan Worth? Report says average Facebook Fan is worth $174 The New York Times ran a story this week that puts a dollar value on Facebook Fans. Social media marketing firm, Syncapse, has published a report that says the average value of a Facebook fan is $174.17. How much is a Facebook fan worth to you? While $174.17 sounds outrageously…
2
201311 win prizes in virtual Easter egg hunt Access Publishing is awarding prizes to 11 winners of its virtual Easter Egg Hunt in the city park Dozens competed to see who could correctly guess the number of Easter eggs hidden in the Paso Robles city park. Guesses ranged from 10 to 100. The correct answer: There were 37 plastic Easter eggs hidden, including one in…
29
2013How to get more reviews for small business Getting reviews is important for building up a company’s online visibility. Search engines like Google, Bing and Yahoo rely on reviews to help rank listings on their websites. Good reviews establish the credibility and trustworthiness of a business. Here are some tips on how to get more reviews for small business people. 1. Ask for reviews The number…
28
2013Access Publishing hires Karli Twisselman Access Publishing hired Karli Twisselman this week as its new advertising director. Twisselman, a Paso Robles native, brings over nine years of experience as an advertising representative, ad director and general manager at the Paso Robles Press and Atascadero News. “Karli is an extremely talented advertising and marketing adviser here in Paso Robles,” says Scott Brennan, CEO of Access Publishing. “We are excited…
28
2013Facebook for business in San Luis Obispo County The Cheat Sheet Using Facebook for business in San Luis Obispo County is a great way to interact with your loyal clientele and potential customers. Figuring out how to do it successfully is the hard part. Here’s a great info-graphic to review when creating Facebook posts. Optimize your company’s Facebook for business in San Luis Obispo County with help from…
21
2013Virtual Easter egg hunt in Paso Robles Access Publishing creates virtual tour of city park to showcase Google Business Photos See how many Easter eggs you can find hidden around the center of the downtown Paso Robles city park and be entered in a contest to win prizes at pasoegghunt.com. The new virtual Easter egg hunt showcases the beauty of the city’s downtown park including…
20
2013The Financial Times of London reported this week that hacked PCs have been creating billions of phony ad clicks. This is not the first time we’ve heard of ad click fraud. It’s a good reminder that when putting together an online marketing plan, put most of your budget into ranking in organic search results as opposed to pay-per-click. Hacked PCs falsify billions of ad…