Archive for


Apr

24

2013

How much is a Facebook Fan Worth?

How much is a Facebook Fan Worth? Report says average Facebook Fan is worth $174 The New York Times ran a story this week that puts a dollar value on Facebook Fans. Social media marketing firm, Syncapse, has published a report that says the average value of a Facebook fan is $174.17. How much is a Facebook fan worth to you? While $174.17 sounds outrageously…

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Apr

2

2013

Winners of Virtual Easter Egg Hunt

11 win prizes in virtual Easter egg hunt Access Publishing is awarding prizes to 11 winners of its virtual Easter Egg Hunt in the city park Dozens competed to see who could correctly guess the number of Easter eggs hidden in the Paso Robles city park. Guesses ranged from 10 to 100. The correct answer: There were 37 plastic Easter eggs hidden, including one in…

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Mar

29

2013

How to get more reviews for small business

How to get more reviews for small business Getting reviews is important for building up a company’s online visibility. Search engines like Google, Bing and Yahoo rely on reviews to help rank listings on their websites. Good reviews establish the credibility and trustworthiness of a business. Here are some tips on how to get more reviews for small business people. 1. Ask for reviews The number…

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Mar

28

2013

Access hires new ad director Karli Twisselman

Access Publishing hires Karli Twisselman Access Publishing hired Karli Twisselman this week as its new advertising director. Twisselman, a Paso Robles native, brings over nine years of experience as an advertising representative, ad director and general manager at the Paso Robles Press and Atascadero News. “Karli is an extremely talented advertising and marketing adviser here in Paso Robles,” says Scott Brennan, CEO of Access Publishing. “We are excited…

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Mar

28

2013

Using Facebook for business in San Luis Obispo County

Facebook for business in San Luis Obispo County The Cheat Sheet Using Facebook for business in San Luis Obispo County is a great way to interact with your loyal clientele and potential customers. Figuring out how to do it successfully is the hard part. Here’s a great info-graphic to review when creating Facebook posts.  Optimize your company’s Facebook for business in San Luis Obispo County with help from…

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Mar

21

2013

Virtual Easter egg hunt in downtown Paso Robles

Virtual Easter egg hunt in Paso Robles Access Publishing creates virtual tour of city park to showcase Google Business Photos  See how many Easter eggs you can find hidden around the center of the downtown Paso Robles city park and be entered in a contest to win prizes at pasoegghunt.com. The new virtual Easter egg hunt showcases the beauty of the city’s downtown park including…

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Mar

20

2013

Hacked PCs falsify billions of ad clicks

The Financial Times of London reported this week that hacked PCs have been creating billions of phony ad clicks. This is not the first time we’ve heard of ad click fraud. It’s a good reminder that when putting together an online marketing plan, put most of your budget into ranking in organic search results as opposed to pay-per-click.   Hacked PCs falsify billions of ad…

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Mar

20

2013

Paso Robles Internet consultants preserving history

Virtual tours are preserving history Paso Robles Internet consultants at Access Publishing are using 360-degree photography to document local places Access Publishing is helping preserve Paso Robles History by capturing the look and feel of the town using Google Business Photos. It’s a new technology connected to Google Street View that was introduced last year. As a Google Trusted Photographer, Access Publishing can created amazing virtual tours of…

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Mar

18

2013

Access Publishing welcomes new Internet Marketing Consultant Paul Baker

Access Publishing welcomes new Internet Marketing Consultant Paul Baker Access Publishing is excited to bring on Paul Baker as its newest Internet Marketing Consultant to the Local SEO sales team. Local SEO focuses on bringing increased online visibility to San Luis Obispo county businesses. “Welcome aboard Paul!” says Scott Brennan, CEO of Access Publishing. About Paul Baker: Paul Baker is a local to the San…

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Mar

15

2013

Ask customers to use check-in apps at your business

Ask your customers to use check-in apps Facebook, Yelp and Foursquare check-in apps can help market your business and boost your local search rankings More and more, savvy iPhone and Android users are “checking in” to places they visit. This is a good trend for local businesses and you should encourage it. Smart phone apps like Facebook, Foursquare and Yelp allow users to check-in to…

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