Access Publishing hosted an SEO seminar on Friday to help local businesses and organizations improve their online marketing presence and rank in Google search results. What is SEO? “It’s called search engine optimization,” says online marketing expert and speaker Beth Brennan. “Search engines are simple, they read content and sort that content by what they think is most valuable. They determine what’s most valuable using…

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Access Publishing’s SEO expert Beth Brennan spoke to the Paso Robles Chamber of Commerce’s Wake Paso last week and invited the crowd to our upcoming Google Seminar presentation: Hello and good morning! I see many friends and customers in the room, but for those of you I haven’t met yet I’m Beth Brennan. My husband, Scott Brennan, and I own Access Publishing in Paso Robles….

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Right now, locals are looking for businesses just like yours on Google Make sure you show up the moment potential customers search for what you have to offer Access Publishing is hosting a complimentary Google Seminar to help local businesses and organizations improve their online marketing presence. Beth Brennan, an online marketing expert with Access Publishing, will talk about SEO – Search Engine Optimization. What…

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Business is thriving on California’s Central Coast and Access Publishing’s CEO Scott Brennan thinks it is about time local businesses have a dedicated news platform: the Central Coast Business News. “Just in San Luis Obispo County alone, local businesses contributed $1.3 billion in sales taxes in the fourth quarter of 2016,” said Brennan. “This amount is certainly a noteworthy contribution towards supporting local community and…

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In case you missed it, or wanted to make a few more notes, here are the slides from our recent Google Seminar Access Publishing hosted a complimentary Google Seminar to help local businesses and organizations improve their online marketing presence. Beth Brennan, an online marketing expert with Access Publishing, addressed more than 40 attendees about SEO – Search Engine Optimization. The seminar was Wednesday, July 11…

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Here are some reasons it might be time for a new website: 1. Visual Appeal When people visit your site, they see it as a reflection of your organization. If your site looks professional and is loaded with useful information, customers will see you as an authority and expert. Likewise, if the site looks poorly designed and structured and/or out-of-date they’ll make negative assumptions about…

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It’s time to reach more customers in Templeton and we can help. Did you know the median income in Templeton is over $72,000 per year? It has over 7,000 residents and it’s growing. Templeton is adding more homes than any other community in the county and is a major hub of the county’s growing wine industry. You can deliver your message to the Templeton community with…

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Beware of SEO Email SPAM Have you received an email that contains alarming language about the health of your website or online marketing efforts for your company? Don’t worry, Access Publishing is here to help clarify what this type of SPAM email is. We will show you what it may look like and what type of language it may contain. Beware – Lower level offshore SEO companies, especially from India, have been…

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A Call to Action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel. It is an essential part of inbound marketing in that it actively strives to convert a user into a lead. Leads can later become a customer. A CTA can be text such…

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From the publisher: A recent report from the Pew Research Center says nationwide printed newspaper weekday circulation has dropped to 34.7 million nationwide, the lowest it’s been in more than 70 years. The only time it was lower was in 1940 when circulation stood at 32 million and the US population was 132 million, compared to 325 million today. The good news is that digital…

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