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2016Businesses: Reach more customers in Templeton
Advertise in the Templeton Community Guide The Templeton Chamber of Commerce and Templeton Community Service District are combining efforts with Access Publishing to produce the spring edition of the Templeton Community Guide. Deadline for advertising is March 10. The guide is published twice a year with a spring/summer edition in March and a fall/winter edition in October. It serves as the town’s activity guide, with parks and recreation…
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2015Did you recently get a call from Google or Apple Maps?
Did you recently get a call from Google or Apple Maps? Look out, it was probably a scam. Telemarketing companies are aggressively flooding voicemail boxes with unwanted spam calls with messages like these: Spam call from telemarketer about Apple Maps “Hi, this is Sally calling to help verify your new Apple Maps business listing. If you are the business owner and would like to have…
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2015New publication reaches all of Cambria
It’s great way for Paso Robles businesses to reach the Cambria market Access Publishing, the parent company of the Paso Robles Daily News, is producing the 2015 edition of Your Cambria Phone Book. It’s the only local, family-owned directory serving Cambria, Harmony, San Simeon and the North Coast of San Luis Obispo County. Over 6,000 copies of the new Cambria Phone book will be delivered…
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2015Access Publishing raises funds for new bleachers for youth baseball
Paso Robles Youth Baseball volunteers raised enough money to purchase two new bleachers for Sherwood Park‘s Bynum Field. The league had a grand opening ceremony that kicked off the sports season and unveiled the new bleachers early in March. The group raised a total of $8,588 in donations from the community, according to Paso Robles Youth Baseball Executive Board President Tom Seidel. Access Publishing donated $700 towards the…
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2015Google dominates local Internet searches
It’s no surprise that Google is the top dog when it comes to online search engines. But while national statistics show Google getting around 66-percent of the search engine market share, locally Google’s stats spike. Nearly 90-percent of local search engine traffic comes from Google, according to an analysis of over 250,000 Internet searches over the past 12 months that brought traffic to the Paso…
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2015Writer Skye Ravy joins Access Publishing
The team at Access Publishing welcomed writer and copy editor Skye Ravy this month. Scott Brennan, CEO of Access Publishing, has brought Ravy onto the team to help create and edit news stories for the Paso Robles Daily News, the San Luis Obispo County Visitor’s Guide, as well as to create press releases, blogs and web content for online marketing clients, and copy edit many…
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2014North County Access delivered to local homes
Local directory connecting consumers and businesses for two decades Access Publishing completed distribution of its local business directory this month to the 82,207 residents and businesses of Paso Robles, Atascadero, Templeton and surrounding areas. North County Access is a leading source of local business information to help consumers make buying decisions. In addition to the print edition that is delivered every year, the website northcountyaccess.com gets thousands of…
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2014Access Publishing launches new business websites
Company making successful transition from print to online media Access Publishing, a Paso Robles-based marketing and advertising company and owner of this newspaper, announced the launch of several new local business websites. The websites were built by Access Publishing for its clients and include over 50 businesses and organizations in San Luis Obispo County. The new websites were built for, among others, North County Moving of Paso…
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2014Yellow pages important for business marketing
For almost 100 years, local yellow pages have been a mainstay of advertising for small businesses. With the rise of online search engines like Google, business owners should be asking themselves if traditional print phone book advertising is still valuable. “Yellow pages are still an important part of a balanced marketing strategy,” says Scott Brennan, CEO of Access Publishing, a Paso Robles-based advertising and marketing firm that produces the…
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2014Internet ad revenue surpasses TV
For the first time in history, businesses spent more money advertising online than on broadcast television thanks to sharp growth in mobile and digital video ads, the Associated Press reports this week. According to a report from the Interactive Advertising Bureau, in 2013, Internet advertising revenue rose 17 percent to a record $42.8 billion. Broadcast television advertising, in comparison, was $40.1 billion in 2013. Mobile…