Last week I attended a local search conference in San Francisco and learned several new trends and ideas I’m excited to share. Mobile is everything, or soon will be, according to the experts at the Mobile Local Media conference sponsored by the BIA Kelsey Group, where Google’s head of mobile search, Surojit Chatterjee, Yelp’s director of business development, Mike Ghaffary, and executives from PayPal, Pandora…

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QR Code (which stands for Quick Response Code) is the trademark for a type of barcode that was invented in Japan for the automotive industry. QR codes are scanned using an app downloaded on a smartphone (such as an iPhone or Android). Once scanned, they link to a mobile website. A QR code that is used for marketing  will link to information that enhanses a…

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Last Wednesday, Google Places pages were rolled into the Google+ social network: Your Google Places pages have become Google+ Local. Google has already changed all of your local listings and the URL of your listings have changed. The content of these new business pages is very similar to the old Place Pages with greater emphasis on social features, such as +1 and social sharing.