Access Publishing is offering two business seminars this month in Paso Robles. Newspaper Editor Skye Ravy will present at a Press Release Seminar and Internet marketing expert Beth Brennan will present a Google Seminar. Get more media exposure Learn how to effectively write and submit a press release from speaker Skye Ravy, managing editor of the Paso Robles Daily News, A-Town Daily News &…

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Texas Couple Was Exercising Right to Free Speech; Suit Should Be Dismissed, Public Citizen Tells Texas Court A lawsuit against a Texas couple who criticized a Dallas pet-sitting business on Yelp and in interviews about being sued should be dismissed because the couple was exercising the right to free speech, Public Citizen told a district court today. In suing the couple, Plano residents Robert and…

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Access Publishing hosts Social Media Seminar –Do I really need to market my business using social media? What platforms should I use to reach customers? How do I create asocial media strategy for my business? Learn the answer to all these questions and more with Access Publishing’s Social Media Seminar. The seminar will be hosted by Paso Robles Daily News Managing Editor Skye Ravy. She will…

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Access Publishing CEO Scott Brennan spoke today at the Wine Industry Marketing Collaboration group at Panolivo Restaurant. He gave a presentation on “An Introduction to Google Analytics.” “It was a pleasure to meet with so many wine industry marketing coordinators,” Brennan says. “They were all engaged and interested in how to make the most of their Internet marketing. I really appreciated the opportunity.” The group…

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Here are the slides from the presentation “Learn 5 keys to ranking in Google search results” delivered by Beth Brennan to the Paso Robles Chamber of Commerce Women in Business luncheon on Friday, March 18 at noon at the Paso Robles Inn Ballroom.    

Women in Business hosting search engine optimization expert The Paso Robles Chamber of Commerce Women in Business is hosting a luncheon on how to rank higher in Google search results for keywords important to your business or organization. Guest speaker Beth Brennan, a local expert in online marketing, will discuss “The 5 Keys to Ranking in Google Search Results.” She and her team at Access…

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Access Publishing helps over 100 local businesses with online marketing and search engine optimization. For each client we create custom reports to help them track the success of their website. The generated reports show how many page views and visitors the website has had over the previous month. The reports may be generated by Google Analytics or WordPress Jetpack. What is a ‘page view’? A…

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Why are keywords ‘not provided’ in Google Analytics? Are you looking over your monthly Google Analytics report or reviewing your WordPress Jetpack Site Stats and trying to figure out why you can’t see all the keywords that bring traffic to your web site? It’s very frustrating for web masters and business owners who want to see how users are looking for them on the Internet….

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Did you recently get a call from Google or Apple Maps? Look out, it was probably a scam. Telemarketing companies are aggressively flooding voicemail boxes with unwanted spam calls with messages like these: Spam call from telemarketer about Apple Maps “Hi, this is Sally calling to help verify your new Apple Maps business listing. If you are the business owner and would like to have…

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Over the years we’ve helped several local businesses optimize their Yelp profile. Sometimes Yelp will call and try to sell our clients an advertising campaign. The costs of the packages are typically around $500 per month with at least a 6-month commitment. Our local businesses have complained that expense of Yelp advertising is just not worth the benefit. The return on investment has been very…

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