Ask your customers to use check-in apps Facebook, Yelp and Foursquare check-in apps can help market your business and boost your local search rankings More and more, savvy iPhone and Android users are “checking in” to places they visit. This is a good trend for local businesses and you should encourage it. Smart phone apps like Facebook, Foursquare and Yelp allow users to check-in to…

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Tell the community and the search engines what you do… Online Press Release in San Luis Obispo News has always been a powerful form of business marketing. With the rise of the Internet, creating buzz with a press release has become more useful than ever. A press release that used to be published in one newspaper can now be posted in hundreds of online news outlets….

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Tell the community and the search engines what you do… Online Press Releases News has always been a powerful form of business marketing. With the rise of the Internet, creating buzz with a press release has become more useful than ever. A press release that used to be published in one newspaper can now be posted in hundreds of online news outlets. Access Publishing can help…

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Presentations on Local SEO in San Luis Obispo County Local SEO expert Scott Brennan is giving several presentations on Local Search Optimization over the next several months throughout San Luis Obispo County and Santa Maria. Business owners and managers are invited to come learn more about how to improve their online presence. “In today’s world, customers are using their smart phones and computers like the yellow…

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New online tour in San Luis Obispo View Larger Map See inside private jet center at San Luis Obispo Airport A new online tour in San Luis Obispo at the airport was created for ACI Jet Solutions by Access Publishing. It allows customers and the public to take an interactive look inside the jet center and walk around the planes. Jack Erhart, A 360-photographer, is a specially…

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Yelp Review Filter Wins Legal Challenge By Eric Goldman–Forbes An automated Yelp review filter suppresses some user reviews of businesses.  The review filter’s criteria aren’t publicly disclosed, and some businesses feel that legitimate positive reviews from happy customers are unfairly hidden.  One business owner, an operator of three restaurants in Mammoth Lakes, California and a Yelp advertiser, got so frustrated with the review filter that…

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Google reviews get an updated filter Jan. 31, 2013 – A Google moderator for the “Google and Your Business” posted today that Google has made a change in how it is filtering reviews. Here’s the post from Google: Online Google reviews have been in the news a lot recently, and we at Google are committed to helping people to get ratings, reviews, and recommendations that…

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Marketing with Search Engine Optimization Paso Robles SEO A website SEO tune-up for New Path 2 Wellness. Target keyword for her site: Lymphatic Massage Paso Robles. Client: Kris Allen, Certified Massage Therapist New Path 2 Wellness Paso Robles, CA  93446 (805) 235-2263 New Path 2 WellnessJan. 12, 2013 – Kris Allen is a long time friend of ours. So, when she called to talk about how…

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Four out of 10 consumers use local search at least once a day, according to a new study by local search company YP’s new study “How Consumers are using Local Search” found that with the proliferation of smartphones and tablets, more consumers are using local search. According to the study, a large group of consumers called “avid local search users” account for half of all…

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Last week I attended a local search conference in San Francisco and learned several new trends and ideas I’m excited to share. Mobile is everything, or soon will be, according to the experts at the Mobile Local Media conference sponsored by the BIA Kelsey Group, where Google’s head of mobile search, Surojit Chatterjee, Yelp’s director of business development, Mike Ghaffary, and executives from PayPal, Pandora…

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