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2013Yelp Review Filter Wins Legal Challenge
Yelp Review Filter Wins Legal Challenge By Eric Goldman–Forbes An automated Yelp review filter suppresses some user reviews of businesses. The review filter’s criteria aren’t publicly disclosed, and some businesses feel that legitimate positive reviews from happy customers are unfairly hidden. One business owner, an operator of three restaurants in Mammoth Lakes, California and a Yelp advertiser, got so frustrated with the review filter that…
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2013Google reviews get an updated filter
Google reviews get an updated filter Jan. 31, 2013 – A Google moderator for the “Google and Your Business” posted today that Google has made a change in how it is filtering reviews. Here’s the post from Google: Online Google reviews have been in the news a lot recently, and we at Google are committed to helping people to get ratings, reviews, and recommendations that…
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2012Four out of 10 consumers use local search at least once a day
Four out of 10 consumers use local search at least once a day, according to a new study by local search company YP’s new study “How Consumers are using Local Search” found that with the proliferation of smartphones and tablets, more consumers are using local search. According to the study, a large group of consumers called “avid local search users” account for half of all…
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2012Prepare for the post-PC world
Last week I attended a local search conference in San Francisco and learned several new trends and ideas I’m excited to share. Mobile is everything, or soon will be, according to the experts at the Mobile Local Media conference sponsored by the BIA Kelsey Group, where Google’s head of mobile search, Surojit Chatterjee, Yelp’s director of business development, Mike Ghaffary, and executives from PayPal, Pandora…
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2012What is a QR Code and what can I do with it?
QR Code (which stands for Quick Response Code) is the trademark for a type of barcode that was invented in Japan for the automotive industry. QR codes are scanned using an app downloaded on a smartphone (such as an iPhone or Android). Once scanned, they link to a mobile website. A QR code that is used for marketing will link to information that enhanses a…
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2012Google Places gets a Plus
Last Wednesday, Google Places pages were rolled into the Google+ social network: Your Google Places pages have become Google+ Local. Google has already changed all of your local listings and the URL of your listings have changed. The content of these new business pages is very similar to the old Place Pages with greater emphasis on social features, such as +1 and social sharing.