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2018Here are some reasons it might be time for a new website: 1. Visual Appeal When people visit your site, they see it as a reflection of your organization. If your site looks professional and is loaded with useful information, customers will see you as an authority and expert. Likewise, if the site looks poorly designed and structured and/or out-of-date they’ll make negative assumptions about…
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2018Here are the ad sizes and ad specs for Access Publishing publications including, North County Access, SLO County Visitors Guide, Cambria Phone Book, Heritage Ranch Directory and Oak Shores Directory. For more information, email graphicdesign@accesspublishing.com. Click on the image below for larger format, or download the attached PDF of Access Publishing Ad Sizes. Details of ad specs: Photo Resolution: 300 dpi Line Screen: 150 lpi Line…
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2018It’s time to reach more customers in Templeton and we can help. Did you know the median income in Templeton is over $72,000 per year? It has over 7,000 residents and it’s growing. Templeton is adding more homes than any other community in the county and is a major hub of the county’s growing wine industry. You can deliver your message to the Templeton community with…
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2018Beware of SEO Email SPAM Have you received an email that contains alarming language about the health of your website or online marketing efforts for your company? Don’t worry, Access Publishing is here to help clarify what this type of SPAM email is. We will show you what it may look like and what type of language it may contain. Beware – Lower level offshore SEO companies, especially from India, have been…
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2018Why should you care about search engine optimization? Well, if you are in business, you want customers to find you online. Did you know that 97-percent of Americans use the internet to search for local businesses? Search engine optimization, or SEO, is a fancy term for getting your business to rank higher in Google search results. Have you heard the joke? “Where is the best…
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2018A Call to Action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel. It is an essential part of inbound marketing in that it actively strives to convert a user into a lead. Leads can later become a customer. A CTA can be text such…
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2017From the publisher: A recent report from the Pew Research Center says nationwide printed newspaper weekday circulation has dropped to 34.7 million nationwide, the lowest it’s been in more than 70 years. The only time it was lower was in 1940 when circulation stood at 32 million and the US population was 132 million, compared to 325 million today. The good news is that digital…
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2017–Access Publishing, in partnership with the Templeton Community Service District and the Templeton Chamber of Commerce, recently completed the spring and summer edition of the Templeton Community Guide. More than 6,500 copies of the guide were mailed to local residents and businesses. The guide is also available for pick up at 50 locations around town. The guide is published twice a year with a spring/summer edition…
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2017Advertise in the SLO County Visitors Guide and reach 8 million tourists who spend over $1 billion annually The Summer edition of the San Luis Obispo County Visitors Guide is close to the deadline and now is the time to advertise. The travel magazine boasts 140,000 readers around San Luis Obispo County with distribution to over 650 hotels and visitor hot spots. “It’s more than…
5
2017The team at Access Publishing recently welcomed a new advertising executive, Andrew MacDonald. Scott Brennan, CEO of Access Publishing, has brought MacDonald onto the team to help bring new advertising clients to the company. He will be selling advertising for the Paso Robles Daily News, the A-Town Daily News, the San Luis Obispo County Visitor’s Guide, as well as helping local businesses get found online with Local…