Archive for News’ Category

Tips for creating an effective online display ad
Oct

24

2016

Tips for creating an effective online display ad

Simplicity is key to online ad success The success of an online display ad campaign like any marketing plan comes down to return on investment, or ROI. How do you measure ROI? One common metric for online display ads is called the “click-through-rate,” or CTR. How many people clicked your ad after seeing it? We have found that the highest click-through-rates can be attributed to…

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Speaker Skye Ravy
Sep

30

2016

Slideshow from Press Release Seminar

Access Publishing sponsored a business seminar Sept. 27, 2016, showing local businesses and organization how to get more exposure from the media. The Press Release Seminar showed how to effectively write and submit a press release. It was hosted by speaker Skye Ravy, managing editor of the Paso Robles Daily News, A-Town Daily News & the San Luis Obispo County Visitors Guide. The secrets of a press release:…

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North County Access getting ready to print
Aug

22

2016

North County Access getting ready to print

Diversify marketing budget with print and online For almost 100 years, phone books have been a mainstay of advertising for small businesses. With the rise of online search engines like Google, business owners should be asking themselves if traditional print phone book advertising is still valuable. “Local phone books are still an important part of a balanced marketing strategy,” says Scott Brennan, CEO of Access Publishing, a Paso Robles-based…

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Aug

21

2016

Seminars hosted for businesses on media exposure and online marketing

  Access Publishing is offering two business seminars this month in Paso Robles. Newspaper Editor Skye Ravy will present at a Press Release Seminar and Internet marketing expert Beth Brennan will present a Google Seminar. Get more media exposure Learn how to effectively write and submit a press release from speaker Skye Ravy, managing editor of the Paso Robles Daily News, A-Town Daily News &…

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Access Publishing hosts Social Media Seminar
Jun

28

2016

Access Publishing hosts Social Media Seminar

Access Publishing hosted a Social Media Seminar today for local business people in Paso Robles. See the slide show above for the outline of the presentation. The seminar was lead by Paso Robles Daily News Managing Editor Skye Ravy. She shared the secrets to social media success.  The seminar covered the following topics: • What types of businesses benefit from social media marketing • Why businesses need…

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Allegations of overfed fish lead to bad Yelp review and $1 million lawsuit
Jun

2

2016

Allegations of overfed fish lead to bad Yelp review and $1 million lawsuit

Texas Couple Was Exercising Right to Free Speech; Suit Should Be Dismissed, Public Citizen Tells Texas Court A lawsuit against a Texas couple who criticized a Dallas pet-sitting business on Yelp and in interviews about being sued should be dismissed because the couple was exercising the right to free speech, Public Citizen told a district court today. In suing the couple, Plano residents Robert and…

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Social media marketing seminar hosted June 28
May

23

2016

Social media marketing seminar hosted June 28

Access Publishing hosts Social Media Seminar –Do I really need to market my business using social media? What platforms should I use to reach customers? How do I create asocial media strategy for my business? Learn the answer to all these questions and more with Access Publishing’s Social Media Seminar. The seminar will be hosted by Paso Robles Daily News Managing Editor Skye Ravy. She will…

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Businesses: Reach new customers in Cambria
May

17

2016

Businesses: Reach new customers in Cambria

Your Cambria Phone Book deadline is May 30 Access Publishing, the parent company of the Paso Robles Daily News, is producing the 2016 edition of Your Cambria Phone Book. It’s the only local, family-owned directory serving Cambria, Harmony, San Simeon and the North Coast of San Luis Obispo County. Over 6,000 copies of the new Cambria Phone book will be delivered to every home, apartment,…

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Speaker Skye Ravy
May

17

2016

Skye Pratt promoted to managing editor

–Paso Robles-based advertising and marketing company Access Publishing this week promoted staff writer and copyeditor Skye Pratt to managing editor. Scott Brennan, CEO of Access Publishing, brought Pratt onto the team in March of 2015 to help create and edit news stories for the Paso Robles Daily News, the San Luis Obispo County Visitor’s Guide, as well as to create press releases, blogs and web content for…

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"We are proud to be supporters of re-opening the Centennial Park Pool this summer, said Access Publishing CEO Scott Brennan with his wife Beth Brennan. "Thank you Mayor Steve Martin and Councilman Steve Gregory for leading the effort!"
May

13

2016

Access Publishing proudly supports Centennial Pool rehab

Access Publishing donates $2,250 toward community effort to improve summer recreation The Centennial Pool fund raising event, “Everyone in the Pool,” brought the total fund raising to help reopen the pool to $75,000. Access Publishing donated $2,000 toward community effort to improve summer recreation. “We are excited to have been able to this worthwhile cause,” said Scott Brennan, CEO of Access Publishing. “A huge thanks…

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