Archive for News’ Category

Businesses: Reach more customers in Templeton
Feb

8

2017

Businesses: Reach more customers in Templeton

Advertise in the Templeton Community Guide The Templeton Chamber of Commerce and Templeton Community Service District are combining efforts with Access Publishing to produce the fall edition of the Templeton Community Guide. Deadline for advertising is Feb. 24. The guide is published twice a year with a spring/summer edition in March and a fall/winter edition in October. It serves as the town’s activity guide, with parks and recreation information;…

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Spring is coming and so are tourists – It’s time to advertise
Jan

27

2017

Spring is coming and so are tourists – It’s time to advertise

Tourist spending in San Luis Obispo County grows to $1.58 billion Springtime is coming to the Central Coast and so are the tourists. According to a recent report from Visit SLO CAL, tourists spend more than 1.58 billion in San Luis Obispo County. “Now is the best time to set up your business for a successful 2017 by directing your marketing to tourists,” says Scott…

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Native advertising is an excellent new marketing strategy
Dec

17

2016

Native advertising is an excellent new marketing strategy

Customer engagement increases with content that reads like editorial –Native advertising is sponsored content that is designed to look and feel like the content around it in a publication. It’s a popular advertising choice available in national media like the New York Times, Wall Street Journal and USA Today. Locally, native advertising is available from Access Publishing. Sponsored content is designed to blend in with editorial content. Examples…

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Tips for creating an effective online display ad
Oct

24

2016

Tips for creating an effective online display ad

Simplicity is key to online ad success The success of an online display ad campaign like any marketing plan comes down to return on investment, or ROI. How do you measure ROI? One common metric for online display ads is called the “click-through-rate,” or CTR. How many people clicked your ad after seeing it? We have found that the highest click-through-rates can be attributed to…

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Speaker Skye Ravy
Sep

30

2016

Slideshow from Press Release Seminar

Access Publishing sponsored a business seminar Sept. 27, 2016, showing local businesses and organization how to get more exposure from the media. The Press Release Seminar showed how to effectively write and submit a press release. It was hosted by speaker Skye Ravy, managing editor of the Paso Robles Daily News, A-Town Daily News & the San Luis Obispo County Visitors Guide. The secrets of a press release:…

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North County Access getting ready to print
Aug

22

2016

North County Access getting ready to print

Diversify marketing budget with print and online For almost 100 years, phone books have been a mainstay of advertising for small businesses. With the rise of online search engines like Google, business owners should be asking themselves if traditional print phone book advertising is still valuable. “Local phone books are still an important part of a balanced marketing strategy,” says Scott Brennan, CEO of Access Publishing, a Paso Robles-based…

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Aug

21

2016

Seminars hosted for businesses on media exposure and online marketing

  Access Publishing is offering two business seminars this month in Paso Robles. Newspaper Editor Skye Ravy will present at a Press Release Seminar and Internet marketing expert Beth Brennan will present a Google Seminar. Get more media exposure Learn how to effectively write and submit a press release from speaker Skye Ravy, managing editor of the Paso Robles Daily News, A-Town Daily News &…

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Access Publishing hosts Social Media Seminar
Jun

28

2016

Access Publishing hosts Social Media Seminar

Access Publishing hosted a Social Media Seminar today for local business people in Paso Robles. See the slide show above for the outline of the presentation. The seminar was lead by Paso Robles Daily News Managing Editor Skye Ravy. She shared the secrets to social media success.  The seminar covered the following topics: • What types of businesses benefit from social media marketing • Why businesses need…

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Allegations of overfed fish lead to bad Yelp review and $1 million lawsuit
Jun

2

2016

Allegations of overfed fish lead to bad Yelp review and $1 million lawsuit

Texas Couple Was Exercising Right to Free Speech; Suit Should Be Dismissed, Public Citizen Tells Texas Court A lawsuit against a Texas couple who criticized a Dallas pet-sitting business on Yelp and in interviews about being sued should be dismissed because the couple was exercising the right to free speech, Public Citizen told a district court today. In suing the couple, Plano residents Robert and…

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Social media marketing seminar hosted June 28
May

23

2016

Social media marketing seminar hosted June 28

Access Publishing hosts Social Media Seminar –Do I really need to market my business using social media? What platforms should I use to reach customers? How do I create asocial media strategy for my business? Learn the answer to all these questions and more with Access Publishing’s Social Media Seminar. The seminar will be hosted by Paso Robles Daily News Managing Editor Skye Ravy. She will…

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