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2013Yelp Review Filter Wins Legal Challenge By Eric Goldman–Forbes An automated Yelp review filter suppresses some user reviews of businesses. The review filter’s criteria aren’t publicly disclosed, and some businesses feel that legitimate positive reviews from happy customers are unfairly hidden. One business owner, an operator of three restaurants in Mammoth Lakes, California and a Yelp advertiser, got so frustrated with the review filter that…
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2013Beware of yellow pages scam Once again, small business owners are being targeted through an allegedly deceptive ad sales campaign. Don’t fall victim to a yellow pages scam. The owner of an Accredited Business in Maryland contacted BBB to complain about the solicitation this week. The owner reported that he received a phone call from a salesperson stating that he was with Regional Marketing Agency…
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2013Templeton Matters A Templeton Activity Guide Templeton Matters is the magazine residents look to for town news, events, activities and fun. It’s the official publication of the Templeton Community Services District. Its produced by Access Publishing. Sections inside Templeton Matters include business news, special events, recreation and sports, fire department news, conservation department news, calendar of events and community resources. The magazine is the primary way for…
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2013Google reviews get an updated filter Jan. 31, 2013 – A Google moderator for the “Google and Your Business” posted today that Google has made a change in how it is filtering reviews. Here’s the post from Google: Online Google reviews have been in the news a lot recently, and we at Google are committed to helping people to get ratings, reviews, and recommendations that…
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2013You need to ask for online reviews every week Receiving online reviews of your business is one of the best ways to improve your Internet search rankings. It’s critical to your local search engine optimization. Google, Yelp and other sites use the reviews to help determine how trusted your business is in the real world. You need to ask your customers to tell the online…
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2013New photo studio for graphic design work Jan. 27. 2013 – Access Publishing set up a new photo studio for graphic design projects in the office. Graphic designer Jane Johnson set up lights and white sheets for the perfect photography of wine bottles and other small items. It’s a professional set up. “We are doing so much business with wineries, that’s this is really needed,”…
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2013Google Glass in San Luis Obispo New high-tech gizmo makes tour of SLO County An employee from the Googleplex made a visit here last weekend and showed off Google Glass in San Luis Obispo. What is Google Glass? It’s is an augmented reality head-mounted display that looks like a pair of glasses. It presents information in smartphone-like format. It’s hands-free and can interact with the Internet via natural language voice commands. Google Glass…
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2013Mortgage Matters Radio Upcoming Guest: Scott Brennan of Access Publishing By Madelyn Stringham — Central Coast Lending – Jan. 25, 2013: Mortgage Matters is excited to host guest Scott Brennan to the show this coming Saturday, Jan. 26. As the newest blogger of Central Coast Lending’s SLO County Locals blog, Scott Brennan is the founder of Access Publishing, a marketing and advertising company based in…
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2013Google search shows you the results you want to see Google, Facebook, and Yahoo are getting better at showing you the search results you want to see. Before they decide what to show you, they take a look at who you are and what you like. They know these things from your previous likes and page views. Different people see different things, but it’s hard…
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2013Local SEO Google Maps Is Best Local Search Around Google Maps for the iPhone is finally here and with it, a new opportunity for small businesses to be found through a local search. Consumers have been anxiously awaiting the release of the app after Apple removed it as the default on the iPhone. Users disliked Apple’s version so much that many were waiting to upgrade…