Simplicity is key to online ad success The success of an online display ad campaign like any marketing plan comes down to return on investment, or ROI. How do you measure ROI? One common metric for online display ads is called the “click-through-rate,” or CTR. How many people clicked your ad after seeing it? We have found that the highest click-through-rates can be attributed to…

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Access Publishing sponsored a business seminar Sept. 27, 2016, showing local businesses and organization how to get more exposure from the media. The Press Release Seminar showed how to effectively write and submit a press release. It was hosted by speaker Skye Ravy, managing editor of the Paso Robles Daily News, A-Town Daily News & the San Luis Obispo County Visitors Guide. The secrets of a press release:…

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Diversify marketing budget with print and online For almost 100 years, phone books have been a mainstay of advertising for small businesses. With the rise of online search engines like Google, business owners should be asking themselves if traditional print phone book advertising is still valuable. “Local phone books are still an important part of a balanced marketing strategy,” says Scott Brennan, CEO of Access Publishing, a Paso Robles-based…

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  Access Publishing is offering two business seminars this month in Paso Robles. Newspaper Editor Skye Ravy will present at a Press Release Seminar and Internet marketing expert Beth Brennan will present a Google Seminar. Get more media exposure Learn how to effectively write and submit a press release from speaker Skye Ravy, managing editor of the Paso Robles Daily News, A-Town Daily News &…

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Access Publishing hosted a Social Media Seminar today for local business people in Paso Robles. See the slide show above for the outline of the presentation. The seminar was lead by Paso Robles Daily News Managing Editor Skye Ravy. She shared the secrets to social media success.  The seminar covered the following topics: • What types of businesses benefit from social media marketing • Why businesses need…

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–Paso Robles-based advertising and marketing company Access Publishing this week promoted staff writer and copyeditor Skye Pratt to managing editor. Scott Brennan, CEO of Access Publishing, brought Pratt onto the team in March of 2015 to help create and edit news stories for the Paso Robles Daily News, the San Luis Obispo County Visitor’s Guide, as well as to create press releases, blogs and web content for…

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Access Publishing donates $2,250 toward community effort to improve summer recreation The Centennial Pool fund raising event, “Everyone in the Pool,” brought the total fund raising to help reopen the pool to $75,000. Access Publishing donated $2,000 toward community effort to improve summer recreation. “We are excited to have been able to this worthwhile cause,” said Scott Brennan, CEO of Access Publishing. “A huge thanks…

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Access Publishing CEO Scott Brennan spoke today at the Wine Industry Marketing Collaboration group at Panolivo Restaurant. He gave a presentation on “An Introduction to Google Analytics.” “It was a pleasure to meet with so many wine industry marketing coordinators,” Brennan says. “They were all engaged and interested in how to make the most of their Internet marketing. I really appreciated the opportunity.” The group…

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–The team at Access Publishing recently welcomed writer Tessa Eberle. Scott Brennan, CEO of Access Publishing, has brought Eberle onto the team to help report news stories for the Paso Robles Daily News, A-Town Daily News and the San Luis Obispo County Visitor’s Guide, as well as to write press releases, blogs and web content for online marketing clients. “We are very excited to have Tessa joining our…

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Here are the slides from the presentation “Learn 5 keys to ranking in Google search results” delivered by Beth Brennan to the Paso Robles Chamber of Commerce Women in Business luncheon on Friday, March 18 at noon at the Paso Robles Inn Ballroom.