Archive for Access Publishing’ Category

Spring is coming and so are tourists – It’s time to advertise
Jan

27

2017

Spring is coming and so are tourists – It’s time to advertise

Tourist spending in San Luis Obispo County grows to $1.58 billion Springtime is coming to the Central Coast and so are the tourists. According to a recent report from Visit SLO CAL, tourists spend more than 1.58 billion in San Luis Obispo County. “Now is the best time to set up your business for a successful 2017 by directing your marketing to tourists,” says Scott…

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Dec

17

2016

Native advertising is an excellent new marketing strategy

Customer engagement increases with content that reads like editorial –Native advertising is sponsored content that is designed to look and feel like the content around it in a publication. It’s a popular advertising choice available in national media like the New York Times, Wall Street Journal and USA Today. Locally, native advertising is available from Access Publishing. Sponsored content is designed to blend in with editorial content. Examples…

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Tips for creating an effective online display ad
Oct

24

2016

Tips for creating an effective online display ad

Simplicity is key to online ad success The success of an online display ad campaign like any marketing plan comes down to return on investment, or ROI. How do you measure ROI? One common metric for online display ads is called the “click-through-rate,” or CTR. How many people clicked your ad after seeing it? We have found that the highest click-through-rates can be attributed to…

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Speaker Skye Ravy
Sep

30

2016

Slideshow from Press Release Seminar

Access Publishing sponsored a business seminar Sept. 27, 2016, showing local businesses and organization how to get more exposure from the media. The Press Release Seminar showed how to effectively write and submit a press release. It was hosted by speaker Skye Ravy, managing editor of the Paso Robles Daily News, A-Town Daily News & the San Luis Obispo County Visitors Guide. The secrets of a press release:…

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North County Access getting ready to print
Aug

22

2016

North County Access getting ready to print

Diversify marketing budget with print and online For almost 100 years, phone books have been a mainstay of advertising for small businesses. With the rise of online search engines like Google, business owners should be asking themselves if traditional print phone book advertising is still valuable. “Local phone books are still an important part of a balanced marketing strategy,” says Scott Brennan, CEO of Access Publishing, a Paso Robles-based…

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Aug

21

2016

Seminars hosted for businesses on media exposure and online marketing

  Access Publishing is offering two business seminars this month in Paso Robles. Newspaper Editor Skye Ravy will present at a Press Release Seminar and Internet marketing expert Beth Brennan will present a Google Seminar. Get more media exposure Learn how to effectively write and submit a press release from speaker Skye Ravy, managing editor of the Paso Robles Daily News, A-Town Daily News &…

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Jun

28

2016

Access Publishing hosts Social Media Seminar

Access Publishing hosted a Social Media Seminar today for local business people in Paso Robles. See the slide show above for the outline of the presentation. The seminar was lead by Paso Robles Daily News Managing Editor Skye Ravy. She shared the secrets to social media success.  The seminar covered the following topics: • What types of businesses benefit from social media marketing • Why businesses need…

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Businesses: Reach new customers in Cambria
May

17

2016

Businesses: Reach new customers in Cambria

Your Cambria Phone Book deadline is May 30 Access Publishing, the parent company of the Paso Robles Daily News, is producing the 2016 edition of Your Cambria Phone Book. It’s the only local, family-owned directory serving Cambria, Harmony, San Simeon and the North Coast of San Luis Obispo County. Over 6,000 copies of the new Cambria Phone book will be delivered to every home, apartment,…

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Speaker Skye Ravy
May

17

2016

Skye Pratt promoted to managing editor

–Paso Robles-based advertising and marketing company Access Publishing this week promoted staff writer and copyeditor Skye Pratt to managing editor. Scott Brennan, CEO of Access Publishing, brought Pratt onto the team in March of 2015 to help create and edit news stories for the Paso Robles Daily News, the San Luis Obispo County Visitor’s Guide, as well as to create press releases, blogs and web content for…

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"We are proud to be supporters of re-opening the Centennial Park Pool this summer, said Access Publishing CEO Scott Brennan with his wife Beth Brennan. "Thank you Mayor Steve Martin and Councilman Steve Gregory for leading the effort!"
May

13

2016

Access Publishing proudly supports Centennial Pool rehab

Access Publishing donates $2,250 toward community effort to improve summer recreation The Centennial Pool fund raising event, “Everyone in the Pool,” brought the total fund raising to help reopen the pool to $75,000. Access Publishing donated $2,000 toward community effort to improve summer recreation. “We are excited to have been able to this worthwhile cause,” said Scott Brennan, CEO of Access Publishing. “A huge thanks…

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