Access Publishing’s SEO expert Beth Brennan spoke to the Paso Robles Chamber of Commerce’s Wake Paso last week and invited the crowd to our upcoming Google Seminar presentation: Hello and good morning! I see many friends and customers in the room, but for those of you I haven’t met yet I’m Beth Brennan. My husband, Scott Brennan, and I own Access Publishing in Paso Robles….

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Right now, locals are looking for businesses just like yours on Google Make sure you show up the moment potential customers search for what you have to offer Access Publishing is hosting a complimentary Google Seminar to help local businesses and organizations improve their online marketing presence. Beth Brennan, an online marketing expert with Access Publishing, will talk about SEO – Search Engine Optimization. What…

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Here are some reasons it might be time for a new website: 1. Visual Appeal When people visit your site, they see it as a reflection of your organization. If your site looks professional and is loaded with useful information, customers will see you as an authority and expert. Likewise, if the site looks poorly designed and structured and/or out-of-date they’ll make negative assumptions about…

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It’s time to reach more customers in Templeton and we can help. Did you know the median income in Templeton is over $72,000 per year? It has over 7,000 residents and it’s growing. Templeton is adding more homes than any other community in the county and is a major hub of the county’s growing wine industry. You can deliver your message to the Templeton community with…

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Why should you care about search engine optimization? Well, if you are in business, you want customers to find you online. Did you know that 97-percent of Americans use the internet to search for local businesses? Search engine optimization, or SEO, is a fancy term for getting your business to rank higher in Google search results. Have you heard the joke? “Where is the best…

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A Call to Action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel. It is an essential part of inbound marketing in that it actively strives to convert a user into a lead. Leads can later become a customer. A CTA can be text such…

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From the publisher: A recent report from the Pew Research Center says nationwide printed newspaper weekday circulation has dropped to 34.7 million nationwide, the lowest it’s been in more than 70 years. The only time it was lower was in 1940 when circulation stood at 32 million and the US population was 132 million, compared to 325 million today. The good news is that digital…

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–Access Publishing, in partnership with the Templeton Community Service District and the Templeton Chamber of Commerce, recently completed the spring and summer edition of the Templeton Community Guide. More than 6,500 copies of the guide were mailed to local residents and businesses. The guide is also available for pick up at 50 locations around town. The guide is published twice a year with a spring/summer edition…

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The team at Access Publishing recently welcomed a new advertising executive, Andrew MacDonald. Scott Brennan, CEO of Access Publishing, has brought MacDonald onto the team to help bring new advertising clients to the company. He will be selling advertising for the Paso Robles Daily News, the A-Town Daily News, the San Luis Obispo County Visitor’s Guide, as well as helping local businesses get found online with Local…

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Access Publishing is looking to hire a bookkeeper and office assistant Are you energetic, enthusiastic and experienced? You might be just the office assistant and bookkeeper our team needs. Access Publishing is looking for two part-time employees to be a bookkeeper and office assistant to support our growing business. Job duties will be divided between the new positions. The duties include: processing accounts payable and…

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