Business News Blog

Speaker Skye Ravy
May

17

2016

Skye Pratt promoted to managing editor

–Paso Robles-based advertising and marketing company Access Publishing this week promoted staff writer and copyeditor Skye Pratt to managing editor. Scott Brennan, CEO of Access Publishing, brought Pratt onto the team in March of 2015 to help create and edit news stories for the Paso Robles Daily News, the San Luis Obispo County Visitor’s Guide, as well as to create press releases, blogs and web content for…

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"We are proud to be supporters of re-opening the Centennial Park Pool this summer, said Access Publishing CEO Scott Brennan with his wife Beth Brennan. "Thank you Mayor Steve Martin and Councilman Steve Gregory for leading the effort!"
May

13

2016

Access Publishing proudly supports Centennial Pool rehab

Access Publishing donates $2,250 toward community effort to improve summer recreation The Centennial Pool fund raising event, “Everyone in the Pool,” brought the total fund raising to help reopen the pool to $75,000. Access Publishing donated $2,000 toward community effort to improve summer recreation. “We are excited to have been able to this worthwhile cause,” said Scott Brennan, CEO of Access Publishing. “A huge thanks…

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How to make local SEO work for your business
Apr

28

2016

How to make local SEO work for your business

Why should you care about search engine optimization? Well, if you are in business, you want customers to find you online. Did you know that 97-percent of Americans use the internet to search for local businesses. Search engine optimization, or SEO, is a fancy term for getting your business to rank higher in Google search results. Have you heard the joke? “Where is the best…

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Get more out of Google Analytics
Apr

5

2016

Get more out of Google Analytics

Access Publishing CEO Scott Brennan spoke today at the Wine Industry Marketing Collaboration group at Panolivo Restaurant. He gave a presentation on “An Introduction to Google Analytics.” “It was a pleasure to meet with so many wine industry marketing coordinators,” Brennan says. “They were all engaged and interested in how to make the most of their Internet marketing. I really appreciated the opportunity.” The group…

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Tessa Eberle
Apr

1

2016

Writer Tessa Eberle joins Access Publishing

–The team at Access Publishing recently welcomed writer Tessa Eberle. Scott Brennan, CEO of Access Publishing, has brought Eberle onto the team to help report news stories for the Paso Robles Daily News, A-Town Daily News and the San Luis Obispo County Visitor’s Guide, as well as to write press releases, blogs and web content for online marketing clients. “We are very excited to have Tessa joining our…

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Presentation slides: Rank in Google search
Mar

18

2016

Presentation slides: Rank in Google search

Here are the slides from the presentation “Learn 5 keys to ranking in Google search results” delivered by Beth Brennan to the Paso Robles Chamber of Commerce Women in Business luncheon on Friday, March 18 at noon at the Paso Robles Inn Ballroom.    

Speaker Beth Brennan
Mar

17

2016

Learn 5 keys to ranking in Google search results

Women in Business hosting search engine optimization expert The Paso Robles Chamber of Commerce Women in Business is hosting a luncheon on how to rank higher in Google search results for keywords important to your business or organization. Guest speaker Beth Brennan, a local expert in online marketing, will discuss “The 5 Keys to Ranking in Google Search Results.” She and her team at Access…

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Stephanie Musselman joins Access Publishing
Mar

13

2016

Stephanie Musselman joins Access Publishing

–The team at Access Publishing welcomed its newest account representative Stephanie Musselman this month. Scott Brennan, CEO of Access Publishing, hired Musselman to join the team and help local businesses with marketing and advertising. Musselman assists businesses advertising in the San Luis Obispo Visitors Guide, Templeton Guide, Paso Robles Daily News and A-Town Daily News. “We are very excited to have Stephanie join Access Publishing,” Brennan said. “She…

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Businesses: Reach more customers in Templeton
Mar

8

2016

Businesses: Reach more customers in Templeton

Advertise in the Templeton Community Guide The Templeton Chamber of Commerce and Templeton Community Service District are combining efforts with Access Publishing to produce the spring edition of the Templeton Community Guide. Deadline for advertising is March 10. The guide is published twice a year with a spring/summer edition in March and a fall/winter edition in October. It serves as the town’s activity guide, with parks and recreation…

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Expect to see more page views than visitors, because many people will go to more than one page.
Jan

4

2016

What is a page view?

Access Publishing helps over 100 local businesses with online marketing and search engine optimization. For each client we create custom reports to help them track the success of their website. The generated reports show how many page views and visitors the website has had over the previous month. The reports may be generated by Google Analytics or WordPress Jetpack. What is a ‘page view’? A…

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