Access Publishing CEO Scott Brennan spoke today at the Wine Industry Marketing Collaboration group at Panolivo Restaurant. He gave a presentation on “An Introduction to Google Analytics.” “It was a pleasure to meet with so many wine industry marketing coordinators,” Brennan says. “They were all engaged and interested in how to make the most of their Internet marketing. I really appreciated the opportunity.” The group…

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Here are the slides from the presentation “Learn 5 keys to ranking in Google search results” delivered by Beth Brennan to the Paso Robles Chamber of Commerce Women in Business luncheon on Friday, March 18 at noon at the Paso Robles Inn Ballroom.    

Women in Business hosting search engine optimization expert The Paso Robles Chamber of Commerce Women in Business is hosting a luncheon on how to rank higher in Google search results for keywords important to your business or organization. Guest speaker Beth Brennan, a local expert in online marketing, will discuss “The 5 Keys to Ranking in Google Search Results.” She and her team at Access…

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Access Publishing helps over 100 local businesses with online marketing and search engine optimization. For each client we create custom reports to help them track the success of their website. The generated reports show how many page views and visitors the website has had over the previous month. The reports may be generated by Google Analytics or WordPress Jetpack. What is a ‘page view’? A…

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Why are keywords ‘not provided’ in Google Analytics? Are you looking over your monthly Google Analytics report or reviewing your WordPress Jetpack Site Stats and trying to figure out why you can’t see all the keywords that bring traffic to your web site? It’s very frustrating for web masters and business owners who want to see how users are looking for them on the Internet….

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Did you recently get a call from Google or Apple Maps? Look out, it was probably a scam. Telemarketing companies are aggressively flooding voicemail boxes with unwanted spam calls with messages like these: Spam call from telemarketer about Apple Maps “Hi, this is Sally calling to help verify your new Apple Maps business listing. If you are the business owner and would like to have…

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Over the years we’ve helped several local businesses optimize their Yelp profile. Sometimes Yelp will call and try to sell our clients an advertising campaign. The costs of the packages are typically around $500 per month with at least a 6-month commitment. Our local businesses have complained that expense of Yelp advertising is just not worth the benefit. The return on investment has been very…

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It’s no surprise that Google is the top dog when it comes to online search engines. But while national statistics show Google getting around 66-percent of the search engine market share, locally Google’s stats spike. Nearly 90-percent of local search engine traffic comes from Google, according to an analysis of over 250,000 Internet searches over the past 12 months that brought traffic to the Paso…

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Central Coast SEO presentation in Santa Maria Central Coast search engine optimization expert Paul Shannon at Access Publishing is hosting a free seminar for local businesses in Santa Maria at the Radisson Hotel on Aug. 19, 2013. Central Coast SEO expert Paul Shannon is giving a free presentation on local search optimization this month in Santa Maria. It’s called “The Five Keys to Local Online…

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Facebook for business in San Luis Obispo County The Cheat Sheet Using Facebook for business in San Luis Obispo County is a great way to interact with your loyal clientele and potential customers. Figuring out how to do it successfully is the hard part. Here’s a great info-graphic to review when creating Facebook posts.  Optimize your company’s Facebook for business in San Luis Obispo County with help from…

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