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2012Local search engine optimization Elements of a successful business website – Part I A successful local business website is one that’s easily found online and generates phone calls from potential customers. It requires two important fundamentals: Search engine optimization and conversion optimization. Let’s talk about successful web design. This article will deal with the first element, Local SEO in San Luis Obispo County. Local SEO in…
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2012Successful business web design Successful business web design uses local SEO and conversion optimization strategies to get found by search engines and convert browsers to buyers. The first step we already covered here: Local search engine optimization. The next step is designing the site so it generates emails, phone calls, and visits from customers. It’s called conversion optimization. It’s the key to making viewers highly inspired to…
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2012Woman sued $750,000 for bad Yelp review Here’s one solution for businesses trying to fend off bad Yelp reviews: Sue! That’s exactly what Christopher Dietz did when when a Yelper accused his Virginia remodeling company of stealing jewelry, shoddy work and damaging her house. Dietz decided to stand up against what he says is a false review. The First Amendment protects free speech, but not libel, slander…
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2012Online virtual tour for wineries See inside Grizzly Republic Winery in Downtown Paso Robles. Show off your tasting room with Google Business Photos Google launched an exciting new service this year linked to its high-traffic Google+ Local listings. It’s called Google Business Photos and it allows Internet searchers to take an online virtual tour for wineries inside wineries, restaurants, wedding venues, shops and more. Using 360-degree…
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2012Is Bing important to my business? Millions of people every day use Bing. so yes, it is important that your business is found on Bing when consumers are searching for your products and services online. It may be the 90-pound weakling when it comes to local search, but with over 15-percent of search traffic you don’t want to ignore it. A local business listing on…
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2012Four out of 10 consumers use local search at least once a day, according to a new study by local search company YP’s new study “How Consumers are using Local Search” found that with the proliferation of smartphones and tablets, more consumers are using local search. According to the study, a large group of consumers called “avid local search users” account for half of all…
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2012North County Access awards best in business Leading local business directory North County Access, produced by Access Publishing, recognizes several local businesses with a “Best In Business” award for their work in insurance, real estate, mortgage lending and financial services in North San Luis Obispo County, CA. North County Access is a phone book and yellow pages serving Paso Robles, Atascadero and Templeton, CA. “We…
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2012Access welcomes Sandy Cribb to the team We want to welcome our newest account executive, Sandy Cribb, to Access Publishing! Sandy is leading the charge in San Luis Obispo and south county. She is representing advertisers for the San Luis Obispo County Visitors Guide and Central Coast Active magazines. “We are excited to continue expanding our services into San Luis Obispo, Pismo Beach, Arroyo Grande…
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2012KCOY TV News shows Access Publishing’s virtual tour service – Google Business Photos Transcript of on air KCOY News segment: “Central Coast Economy – If you’ve ever looked up a restaurant online and once you got there it wasn’t quite what you expected, well a new Google feature is trying to help with that. Watch the YouTube Video. “The app that allows you to see the…
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2012Google Business Photos in San Luis Obispo View Larger Map Check out this new 360-degree interactive online tour of Pappy McGregor’s Irish Pub on Monterey St. in San Luis Obispo. It’s Google Street View inside your business Access Publishing is offering Google’s latest in online marketing: a interior walk-through of local places. It’s linked to Google search, maps, and business websites. The virtual tour will…