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2016North County Access getting ready to print
Diversify marketing budget with print and online For almost 100 years, phone books have been a mainstay of advertising for small businesses. With the rise of online search engines like Google, business owners should be asking themselves if traditional print phone book advertising is still valuable. “Local phone books are still an important part of a balanced marketing strategy,” says Scott Brennan, CEO of Access Publishing, a Paso Robles-based…
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2016Seminars hosted for businesses on media exposure and online marketing
Access Publishing is offering two business seminars this month in Paso Robles. Newspaper Editor Skye Ravy will present at a Press Release Seminar and Internet marketing expert Beth Brennan will present a Google Seminar. Get more media exposure Learn how to effectively write and submit a press release from speaker Skye Ravy, managing editor of the Paso Robles Daily News, A-Town Daily News &…
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2016Access Publishing hosts Social Media Seminar
Access Publishing hosted a Social Media Seminar today for local business people in Paso Robles. See the slide show above for the outline of the presentation. The seminar was lead by Paso Robles Daily News Managing Editor Skye Ravy. She shared the secrets to social media success. The seminar covered the following topics: • What types of businesses benefit from social media marketing • Why businesses need…
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2016Allegations of overfed fish lead to bad Yelp review and $1 million lawsuit
Texas Couple Was Exercising Right to Free Speech; Suit Should Be Dismissed, Public Citizen Tells Texas Court A lawsuit against a Texas couple who criticized a Dallas pet-sitting business on Yelp and in interviews about being sued should be dismissed because the couple was exercising the right to free speech, Public Citizen told a district court today. In suing the couple, Plano residents Robert and…
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2016Social media marketing seminar hosted June 28
Access Publishing hosts Social Media Seminar –Do I really need to market my business using social media? What platforms should I use to reach customers? How do I create asocial media strategy for my business? Learn the answer to all these questions and more with Access Publishing’s Social Media Seminar. The seminar will be hosted by Paso Robles Daily News Managing Editor Skye Ravy. She will…
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2016Businesses: Reach new customers in Cambria
Your Cambria Phone Book deadline is May 30 Access Publishing, the parent company of the Paso Robles Daily News, is producing the 2016 edition of Your Cambria Phone Book. It’s the only local, family-owned directory serving Cambria, Harmony, San Simeon and the North Coast of San Luis Obispo County. Over 6,000 copies of the new Cambria Phone book will be delivered to every home, apartment,…
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2016Skye Pratt promoted to managing editor
–Paso Robles-based advertising and marketing company Access Publishing this week promoted staff writer and copyeditor Skye Pratt to managing editor. Scott Brennan, CEO of Access Publishing, brought Pratt onto the team in March of 2015 to help create and edit news stories for the Paso Robles Daily News, the San Luis Obispo County Visitor’s Guide, as well as to create press releases, blogs and web content for…
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2016Access Publishing proudly supports Centennial Pool rehab
Access Publishing donates $2,250 toward community effort to improve summer recreation The Centennial Pool fund raising event, “Everyone in the Pool,” brought the total fund raising to help reopen the pool to $75,000. Access Publishing donated $2,000 toward community effort to improve summer recreation. “We are excited to have been able to this worthwhile cause,” said Scott Brennan, CEO of Access Publishing. “A huge thanks…
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2016Get more out of Google Analytics
Access Publishing CEO Scott Brennan spoke today at the Wine Industry Marketing Collaboration group at Panolivo Restaurant. He gave a presentation on “An Introduction to Google Analytics.” “It was a pleasure to meet with so many wine industry marketing coordinators,” Brennan says. “They were all engaged and interested in how to make the most of their Internet marketing. I really appreciated the opportunity.” The group…
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2016Writer Tessa Eberle joins Access Publishing
–The team at Access Publishing recently welcomed writer Tessa Eberle. Scott Brennan, CEO of Access Publishing, has brought Eberle onto the team to help report news stories for the Paso Robles Daily News, A-Town Daily News and the San Luis Obispo County Visitor’s Guide, as well as to write press releases, blogs and web content for online marketing clients. “We are very excited to have Tessa joining our…