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2015Paso Robles Youth Baseball volunteers raised enough money to purchase two new bleachers for Sherwood Park‘s Bynum Field. The league had a grand opening ceremony that kicked off the sports season and unveiled the new bleachers early in March. The group raised a total of $8,588 in donations from the community, according to Paso Robles Youth Baseball Executive Board President Tom Seidel. Access Publishing donated $700 towards the…
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2015It’s no surprise that Google is the top dog when it comes to online search engines. But while national statistics show Google getting around 66-percent of the search engine market share, locally Google’s stats spike. Nearly 90-percent of local search engine traffic comes from Google, according to an analysis of over 250,000 Internet searches over the past 12 months that brought traffic to the Paso…
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2015The team at Access Publishing welcomed writer and copy editor Skye Ravy this month. Scott Brennan, CEO of Access Publishing, has brought Ravy onto the team to help create and edit news stories for the Paso Robles Daily News, the San Luis Obispo County Visitor’s Guide, as well as to create press releases, blogs and web content for online marketing clients, and copy edit many…
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2015If you are thinking of advertising on traditional television, you might want to think a bit more. Traditional TV viewers are changing their behavior. The Washington Post reports this week: Traditional television watching is declining faster than ever as streaming services become a mainstream feature in American homes, according to new research by Nielsen. Adults watched an average of four hours and 51 minutes of…
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2015Dial specializes in graphic design, advertising and online marketing Access Publishing’s graphic designer DuPree Dial was recently promoted to be the company’s art director. “It’s a title that reflects her growing role at the company,” says Scott Brennan, CEO of Access Publishing. Since joining Access Publishing in June 2014, Dial has successfully completed the design and layout of several of the company’s publications. Dial is…
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2015Where did all my Yelp reviews go? 10 reasons why Yelp filtered your review We occasionally get calls from businesses having problems with Yelp reviews in San Luis Obispo County. “Where did all my Yelp reviews go?” is a common question. Yelp’s goal is to create a good user experience with honest evaluations of local businesses to help consumers make informed buying decisions. Like all…
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2015Job Title: Writer, Reporter, Copy Editor Access Publishing is seeking an applicant to fill the position of Writer, Reporter & Copy Editor. This position is responsible for reporting, writing and copy editing for our business clients. This includes writing blogs, web content, marketing pieces, newsletters, press releases and more. In addition to writing for clients, about half of this position’s time will be filled with…
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2014Local directory connecting consumers and businesses for two decades Access Publishing completed distribution of its local business directory this month to the 82,207 residents and businesses of Paso Robles, Atascadero, Templeton and surrounding areas. North County Access is a leading source of local business information to help consumers make buying decisions. In addition to the print edition that is delivered every year, the website northcountyaccess.com gets thousands of…
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2014Company making successful transition from print to online media Access Publishing, a Paso Robles-based marketing and advertising company and owner of this newspaper, announced the launch of several new local business websites. The websites were built by Access Publishing for its clients and include over 50 businesses and organizations in San Luis Obispo County. The new websites were built for, among others, North County Moving of Paso…
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2014For almost 100 years, local yellow pages have been a mainstay of advertising for small businesses. With the rise of online search engines like Google, business owners should be asking themselves if traditional print phone book advertising is still valuable. “Yellow pages are still an important part of a balanced marketing strategy,” says Scott Brennan, CEO of Access Publishing, a Paso Robles-based advertising and marketing firm that produces the…