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2017Digital news subscriptions continue to grow, while print falls
From the publisher: A recent report from the Pew Research Center says nationwide printed newspaper weekday circulation has dropped to 34.7 million nationwide, the lowest it’s been in more than 70 years. The only time it was lower was in 1940 when circulation stood at 32 million and the US population was 132 million, compared to 325 million today. The good news is that digital…
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2017New Templeton Community Guide published for spring and summer
–Access Publishing, in partnership with the Templeton Community Service District and the Templeton Chamber of Commerce, recently completed the spring and summer edition of the Templeton Community Guide. More than 6,500 copies of the guide were mailed to local residents and businesses. The guide is also available for pick up at 50 locations around town. The guide is published twice a year with a spring/summer edition…
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2017Andrew MacDonald joins team at Access Publishing
The team at Access Publishing recently welcomed a new advertising executive, Andrew MacDonald. Scott Brennan, CEO of Access Publishing, has brought MacDonald onto the team to help bring new advertising clients to the company. He will be selling advertising for the Paso Robles Daily News, the A-Town Daily News, the San Luis Obispo County Visitor’s Guide, as well as helping local businesses get found online with Local…
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2017Bookkeeper and office assistant wanted
Access Publishing is looking to hire a bookkeeper and office assistant Are you energetic, enthusiastic and experienced? You might be just the office assistant and bookkeeper our team needs. Access Publishing is looking for two part-time employees to be a bookkeeper and office assistant to support our growing business. Job duties will be divided between the new positions. The duties include: processing accounts payable and…
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2017Businesses: Reach more customers in Templeton
Advertise in the Templeton Community Guide The Templeton Chamber of Commerce and Templeton Community Service District are combining efforts with Access Publishing to produce the fall edition of the Templeton Community Guide. Deadline for advertising is Feb. 24. The guide is published twice a year with a spring/summer edition in March and a fall/winter edition in October. It serves as the town’s activity guide, with parks and recreation information;…
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2016Tips for creating an effective online display ad
Simplicity is key to online ad success The success of an online display ad campaign like any marketing plan comes down to return on investment, or ROI. How do you measure ROI? One common metric for online display ads is called the “click-through-rate,” or CTR. How many people clicked your ad after seeing it? We have found that the highest click-through-rates can be attributed to…
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2016Slideshow from Press Release Seminar
Access Publishing sponsored a business seminar Sept. 27, 2016, showing local businesses and organization how to get more exposure from the media. The Press Release Seminar showed how to effectively write and submit a press release. It was hosted by speaker Skye Ravy, managing editor of the Paso Robles Daily News, A-Town Daily News & the San Luis Obispo County Visitors Guide. The secrets of a press release:…
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2016North County Access getting ready to print
Diversify marketing budget with print and online For almost 100 years, phone books have been a mainstay of advertising for small businesses. With the rise of online search engines like Google, business owners should be asking themselves if traditional print phone book advertising is still valuable. “Local phone books are still an important part of a balanced marketing strategy,” says Scott Brennan, CEO of Access Publishing, a Paso Robles-based…
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2016Seminars hosted for businesses on media exposure and online marketing
Access Publishing is offering two business seminars this month in Paso Robles. Newspaper Editor Skye Ravy will present at a Press Release Seminar and Internet marketing expert Beth Brennan will present a Google Seminar. Get more media exposure Learn how to effectively write and submit a press release from speaker Skye Ravy, managing editor of the Paso Robles Daily News, A-Town Daily News &…
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2016Access Publishing hosts Social Media Seminar
Access Publishing hosted a Social Media Seminar today for local business people in Paso Robles. See the slide show above for the outline of the presentation. The seminar was lead by Paso Robles Daily News Managing Editor Skye Ravy. She shared the secrets to social media success. The seminar covered the following topics: • What types of businesses benefit from social media marketing • Why businesses need…