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2019Google makes big change on one of its Platforms
Google deletes Google+ Platform As a local business owner, you may have recently received an email from Google letting you know about big changes going on with the Google+ platform – It has been shut down. Google introduced its Google+ platform in 2011 to rival Facebook, Twitter, and other social media platforms. Google+ never picked up much steam. Google+ offered personal paged and business pages….
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2019Local business people learn how to rank in Google search
Access Publishing hosted an SEO seminar on Friday to help local businesses and organizations improve their online marketing presence and rank in Google search results. What is SEO? “It’s called search engine optimization,” says online marketing expert and speaker Beth Brennan. “Search engines are simple, they read content and sort that content by what they think is most valuable. They determine what’s most valuable using…
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2019SEO expert Beth Brennan speaks at Paso Robles Chamber breakfast
Access Publishing’s SEO expert Beth Brennan spoke to the Paso Robles Chamber of Commerce’s Wake Paso last week and invited the crowd to our upcoming Google Seminar presentation: Hello and good morning! I see many friends and customers in the room, but for those of you I haven’t met yet I’m Beth Brennan. My husband, Scott Brennan, and I own Access Publishing in Paso Robles….
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2018Slide show from Google Seminar
In case you missed it, or wanted to make a few more notes, here are the slides from our recent Google Seminar Access Publishing hosted a complimentary Google Seminar to help local businesses and organizations improve their online marketing presence. Beth Brennan, an online marketing expert with Access Publishing, addressed more than 40 attendees about SEO – Search Engine Optimization. The seminar was Wednesday, July 11…
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2018Email SPAM pitching SEO is rampant
Beware of SEO Email SPAM Have you received an email that contains alarming language about the health of your website or online marketing efforts for your company? Don’t worry, Access Publishing is here to help clarify what this type of SPAM email is. We will show you what it may look like and what type of language it may contain. Beware – Lower level offshore SEO companies, especially from India, have been…
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2018How to make local SEO work for your business
Why should you care about search engine optimization? Well, if you are in business, you want customers to find you online. Did you know that 97-percent of Americans use the internet to search for local businesses? Search engine optimization, or SEO, is a fancy term for getting your business to rank higher in Google search results. Have you heard the joke? “Where is the best…
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2016Native advertising is an excellent new marketing strategy
Customer engagement increases with content that reads like editorial –Native advertising is sponsored content that is designed to look and feel like the content around it in a publication. It’s a popular advertising choice available in national media like the New York Times, Wall Street Journal and USA Today. Locally, native advertising is available from Access Publishing. Sponsored content is designed to blend in with editorial content. Examples…
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2016Seminars hosted for businesses on media exposure and online marketing
Access Publishing is offering two business seminars this month in Paso Robles. Newspaper Editor Skye Ravy will present at a Press Release Seminar and Internet marketing expert Beth Brennan will present a Google Seminar. Get more media exposure Learn how to effectively write and submit a press release from speaker Skye Ravy, managing editor of the Paso Robles Daily News, A-Town Daily News &…
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2016Allegations of overfed fish lead to bad Yelp review and $1 million lawsuit
Texas Couple Was Exercising Right to Free Speech; Suit Should Be Dismissed, Public Citizen Tells Texas Court A lawsuit against a Texas couple who criticized a Dallas pet-sitting business on Yelp and in interviews about being sued should be dismissed because the couple was exercising the right to free speech, Public Citizen told a district court today. In suing the couple, Plano residents Robert and…
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2016Social media marketing seminar hosted June 28
Access Publishing hosts Social Media Seminar –Do I really need to market my business using social media? What platforms should I use to reach customers? How do I create asocial media strategy for my business? Learn the answer to all these questions and more with Access Publishing’s Social Media Seminar. The seminar will be hosted by Paso Robles Daily News Managing Editor Skye Ravy. She will…